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Ray Ban & Persol made by Luxottica - so what?

Discussion in 'Classic Menswear' started by Kaplan, Feb 13, 2009.

  1. Recoil

    Recoil Senior member

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    Well done and very informative. However, when writing to a media outlet, I suggest you leave the racial epithets out, i.e., "...has been sold down the river"

    This is a piece I wrote to another media-outlet, regarding Luxottica, and sunglasses in general. It is pretty much 'proper sunglasses 101', and I have copied it here:

    START:

    Well done, Luxottica, for wrecking what used to be a trusted brand. Obviously, when you bought this brand, there was no heritage covenant signed, to ensure the integrity of the brand, and so, we now have this proliferation of cheap, nasty plastic lenses masquerading under the once-respectable Ray Ban name.

    Some 75% of so-called Ray Ban 'sunglasses' now, are not equipped with borosilicate glass lenses. Instead, the majority of this brand's wares have cheap, acetate plastic lenses which provide little, if any, protection from UVB/Blue Light.

    Twenty-two years ago, the Ray Ban brand, in the USA, then not owned by Luxottica, introduced a series of poster adverts, proclaiming, rightly, the optical superiority of Ray Ban lenses. In the advert, two lenses were juxtaposed. The one on the left - the Ray Ban - passed every test in a straight-lines reflection test (cross-hatch squares, with no elipses). This showed the craftsmanship of zero-distortion Ray Ban lenses, even with steep base-curve aviator lenses, right to the frame-beveling.

    The other lense featured in the advert was a 'how not to make a lense' lens: it had wavy lines reflections (not unlike looking at tiling at the bottom of a swimming pool on a windy day), indicating the tell-tale bowing and distortion of a badly-made, cheap lens.

    This advert, over two decades ago, showed the superiority of Ray Ban, optically. It gave the impression that opthalmologists would be proud to recommend such glasses to customers, for general wear, and in UV-intense environments.

    Just over twenty years-on, and the Ray Ban name has been sold down the river by a buch of craven idiots at Luxottica, with the collusion of a young, receptive audience who are clueless about what constitutes a good pair of sunglasses.

    Every single pair of the 'new' plastic-lensed Ray Bans I have looked at suffered from bowing and distortion to a greater or lesser degree. This means that the majority of Ray Ban 'sunglasses' today constitute the cheap, plastic, inferior trash which Ray Ban adverts of 1985 so rightly castigated. Those adverts implied that, if one purchased such cheap, distorted lenses, then one was being defrauded, and ripped-off, and ill-serving their eyesight by such a purchase. So, doesn't the new developments in Ray Ban lenses mean that you, Luxottica, are guilty of all these things?

    Luxottica love these plastic lenses: they're profitable in the extreme, because they're made in cheap contract-toy-factories. No one is going to convince me that the protective properties of the Glass Ray Ban RB3027 or RB3025, are shared by the Paris Hilton 'bug' Ray Bans featured in the new, flashy rayban.com website. You will notice that not in the website, nor in the catalogue given to optical store-outlets by Luxottica, will you find a definitive statement about the composition of the lenses, beside the photos of the 'sunglasses' featured. Luxottica Oakley play this game, too, with a made-up name for polycarbonate and plastic lenses, which conceals the provenance of the materials-used.

    And the advertising strapline for the past two years, promoting this junk? 'Ray Ban, Genuine since 1937'.

    Genuine what?

    This is advertising fraud, and it is consumer fraud; if the latter, gullible lemmings that most of them sadly are, could discern the difference between well-made glass lenses (such as Serengeti Sedona, Maui Jim Glass, or Oliver Peoples VFX-glass), and rubbish such as Luxottica is now promoting, under the once-admirable Ray Ban moniker.

    Shame on you, Luxottica.

    The ocular chic of the new frame styles cannot hide the trash-lenses they encircle.

    As I walked down a very sunny Oxford Street in London, last week, I could see people in designer 'sunglasses' such as Tom Ford, Miu Miu, over-rated distorted Oakley Gascans...and the new Ray Bans, squinting behind their lenses. These people paid in excess of £150 each a pair for these pieces of junk...and they're SQUINTING? I had no such visual discomfort in my Serengetis.

    Again, shame on you, Luxottica, I fully expect your marketing putzes to wreck the Persol brand, yet, with plastic lenses. Go on, do it. You did it to Ray Ban, so why stop there?

    END.
     
  2. Journeyman

    Journeyman Senior member

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    I verified Persol and RayBan are indeed made by Luxottica.
    http://www.luxottica.com/en/brands/h...nds/index.html

    Well, count another thing you've been suckered into.
    As I spend more time here, I see that SF members are not saavy at all.
    In fact, they'll almost buy anything.


    I think that the original poster - and pretty much everyone else on this forum - already knew that Rayban and Persol are owned by Luxottica. That is why, if you read the original post, the question was whether pre-Luxottica glasses are superior to post-Luxottica glasses.

    Also, if you read a multitude of comments made about sunglasses in this forum, you will see that there is a general consensus that the pre-Luxottica sunglasses are superior and that is another reason why the OP asked his question.

    Hence, your conclusion about SF members - in this case, at least - is incorrect.
     
  3. Reevolving

    Reevolving Senior member

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    San Fran
    My point is....until this Luxottica issue came up a week ago,
    I don't recall a single person saying anything bad about RayBan or Persol.
    And certainly very little about the "add value" of $300 glasses.

    I think SF is a great resource in becoming educated, saavy consumers.
    (vs. buying whatever other people say is "right")
    And this thread is a good example in that direction !
     
  4. Kaplan

    Kaplan Senior member

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    My point is....until this Luxottica issue came up a week ago,
    I don't recall a single person saying anything bad about RayBan or Persol.

    This thread is a year and a half old.

    As I spend more time here, I see that SF members are not saavy at all.

    I think SF is a great resource in becoming educated, saavy consumers.

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  5. pebblegrain

    pebblegrain Senior member

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    I verified Persol and RayBan are indeed made by Luxottica.
    http://www.luxottica.com/en/brands/h...nds/index.html

    Well, count another thing you've been suckered into.
    As I spend more time here, I see that SF members are not saavy at all.
    In fact, they'll almost buy anything.


    Wow, your detective skills and punctuality are on par with Hercule Pwahroh
     
  6. bapelolol

    bapelolol Senior member

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  7. daruma

    daruma Senior member

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    are the b&l raybans really that much better than the luxotica raybans??
     
  8. barims

    barims Senior member

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    ^ I believe so. They certainly tower over the cheaper modern Ray Bans rather easily, and the older design styles certainly have a more engaging appeal
     
  9. Outlaw1968

    Outlaw1968 New Member

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    Aug 5, 2012
    I have 4 pair of Persol, 649, and 3 714's. One of the 714's is the Steve McQueen Limited Edition run. Great, classy glasses. I also have worn Ray Bans for a while before purchasing a pair of Persols.. I prefer Persol much, much more. The fit, feel and comfort of them is unparalleled. Ray Bans are light, and while they cover the eye, the do not protect the eye. What i mean is that the open space between yout temple and the lens. You can find the fit my simple sticking a thumb or a finger between your temple and lense. Persol's cover that space much more efficently than the Ray Ban's do. Ray Bans sit far from my face, which lets light in, and dust, wind. Persol does not. I will never purchase a pai of Ray Ban's bcause they do not compare to Persol, IMHO. They are colorful, and too popular. Everywhere i go, i see people with them. I am the only person who has Persol's in my area. I swear. Ray Ban's have nice polarization, but i prefer Persol's polatization, mainly in brown lenses. Black or green lenses are plain. Blue lenses, like in the Steve McQueen's, is superb, i mean gorgeous. No wonder he wore them, and wore them in the graveyard scene in Thomas Crown Affair.

    Now to the quality factor, being made by Luxottica, they are just owned by Luxottica. Persol, and Ray Ban's are made in their respective factories.
    Ray Ban does got the el cheapo's, and those are the ones i think are really affected by being owned by Luxottica. When you pay over $250 for some Persol's , you get a great lens. Besides, Persol supplied NASA with lenses to space, and produced most of the flight goggles for the worlds Air Corps. in WWI,,Italy, and the United States.
     

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