I was trying to contact someone at Details to point out that they'd mislabeled a pair of Rag & Bone jeans as a pair of Diesels and vice versa, and came upon the men.style.com site. It's pretty, the GQ forum is as crappy as usual, and there are some interesting features - you can see a lot of F/W 2005 collections, for example - but as usual, the mainstream fashion press is about 6 months to 2 years behind any trend. To wit, their ten "Hustlers of Hip" are: 1) Taavo - a funny goof that's shelf life expired about 2 months after the "I f**ked XXX" t-shirts appeared (for $88.) on the shelves at Barneys. That was a while ago. 2) Nigo of BAPE (A Bathing Ape) - yes, it is cool. But it's cool since well before the first G.W. Bush presidency began. 3) Okay, fine, Andrew, Andrew is new to me. But I know squat about conceptual art. 4) American Apparel? That was old news at least a year ago. Yes, their products are great value (I'm wearing AA stuff right now, and have a bunch of t-shirts at home), but new news? No. 5) Sharps. Even I know about this. And I razor my own hair and use Irish Spring. C'mon. Do a little better guys. 6) Barn Margera - okay, never heard of the guy. But I don't know crap about skateboarding. Seriously. I stood on a board once, and nearly killed myself. 7) Supra in London. My mate from London knew about this. And the guy has been in the states for about 5 years. And he is not that cool to begin with. 8) Surface to Air? You're kidding me, right? I can buy their overpriced t-shirts on discount. In Boston. That should say enough. 9) Vice - I've seen Vice things at Loehmann's. Nuff said. 10) John Malkovitch. Yeah, okay, that is pretty cool. Not a great track record guys.