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I've purchased the gingham tie in true navy. I've been impressed compared to other cotton ties. It doesn't wrinkle as much and is a great width and length. The navy is quite dark though and could pass for black.
Companies like Lands End will be out of business soon if they don't dramatically change their ways....Lands End demographics is that of a white, highly educated, baby boomer class.
Somehow I don't think selling to highly educated baby boomers is a losing business model.
If anything, LE is the only worthwhile company in the Sears Holdings portfolio. They don't break out the earnings and profits for each holding but its been acknowledged that LE saved Sears's ass in recent yrs.