Went to the local Barnes and Noble during lunch time to go over a few magazines, and the new Robb Report has a piece on premium denim featuring the new Kiton and Borrelli denim lines (in a plethora of those god awful Italian pastel colors). At least for Borrelli, they claim exclusive use of Japanese denim (the best?) and many construction details. Prices? close to $400. I'd hate to see those houses devolve into silly lifestyle brands.