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To borrow from one of the threads in buying and selling:
Modern Accoutrements
definition of goods ... see 3b FWIW, the word "haberdasher" has never been used much, if it all, in the United States. Not even 200 years ago. It's as American as "lorry." I doubt very many people know what it means in the US. I'm not sure that I know what it means, myself ...
I think having to explain the term to them helps to etch me and my business into their memory.