Jcrew tracks everything, basically only people who spend a lotttt of money get sent these 20% coupons along with their catalogs. Basically its jcrew trying to get you to spend more money. So if you didn't get a coupon, you don't spend enough. Don't believe this. I have friends who literally only bought 3 or 4 times from online or in store, and received multiple coupons. Me and a few other buddies who have spend hundreds on them have never received even one. I think its just random.