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Darren Beamen's new logo I design

Discussion in 'Classic Menswear' started by doughboysc, Apr 8, 2005.

  1. Alexander Kabbaz

    Alexander Kabbaz Senior member

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    #3 obviously ... but that's a soft bevel and I prefer (as said above) a chisel-hard one.
     
  2. newyorker

    newyorker Senior member

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    Haha Alex.
    (PS I'll reply to your sametime msg later)

    You see why people like me (and probably BrianSD) would not do design as a fulltime career eventhough we're madly in love with it. We think we have terrific taste and understand the principles of good design well (and trust me, there are some -but not many- OBJECTIVE rules of good design). But clients don't always agree and it's hard to convince them that logo 1 is better than the rest - I mean, in the end of the day, what could you say to them? For me there is absolutely absolutely no question that the first logo is the best.
     
  3. newyorker

    newyorker Senior member

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    Addendum: The person who designed the corporate identity and the logo for Sotheby's is a friend of mine. Look at it. It's simple, it's classy, it's to the point. When designing logos, more than anything else, one needs to focus on the core and the essence. Get the core and the essence right. This means the right font, the right spacing between the alphabets, the right color. Emphatetically, It is not about addings lots of goop. [​IMG]
     
  4. Alexander Kabbaz

    Alexander Kabbaz Senior member

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    No. It is too weak. Has not got the strength to hold down any surface to which it is applied. It is too flat colorwise - no variation whatsoever to capture the eye. I am not speaking as a client, but as a designer. For with one exception (NYC's Madison Avenue B.I.D.) I have never not been paid for a logo design I did. And as to your addendum, the Sotheby's logo uses Gil Sans medium ... a catchy face in and of itself which contrasts nicely to the futura or helvetica below. Catchy Face + Typestyle Contrast = goop?
     
  5. newyorker

    newyorker Senior member

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    Alex, I would never question your expertise as a shirtmaker but for the sake of discussion I honestly feel that your logo is incompatible with good design: [​IMG] 1) I am tempted to read just left to right "Alexander S Joelle M" which does not make sense 2) The words in the box have a grey shadow which make them very hard to read 3) The "& sons" appear in the middle out of no where It's a logo that in my opinion is notoriously hard to comprehend, and rather than convey a sense of refinement that should be associated with the superior expertise that you have, it looks like a logo of a drycleaner in Chinatown. But to be absolutely frank, you're so good at what you're do -- and I'm still so in love with the dark rose end-on-end shirt that was featured in the Departures magazine -- no one is going to care about your logo anyway. [​IMG] BTW, can you please for my benefit post the scanned article from Departures? I can't find it on the forum anymore.
     
  6. jpeirpont

    jpeirpont Senior member

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    I also like this logo. It is the type that could be posted everywhere without bothering you.
     
  7. lisapop

    lisapop Senior member

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    I think the Sotheby's logo is exquisite in its simplicity and boldness.
    Grayson
     
  8. newyorker

    newyorker Senior member

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    I realize that it's not appropriate and rather rude for me to use the names of Darren Beaman or Alexander Kabbaz to discuss logo design. So I intend to not post anymore, at least not using their names. I appologize if this caused ill feelings, and assure you that all was done in a positive spirit.
     
  9. Alexander Kabbaz

    Alexander Kabbaz Senior member

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    Can't do that. Copyright thing, you know. And as for your last post, not rude not inappropriate at all. I agreed with your first take ... this was fun. And as for your analysis:
    You are exactly correct. You are deriving everything from the logo which it was meant to convey ... except one thing. The Sons did not come from nowhere. We know exactly from whence they came. But, exactly as it appears in the logo, they did just sort of plop in right in the middle. [​IMG]
     
  10. newyorker

    newyorker Senior member

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    Alex, thanks for showing me kindness and consideration. I might not think that you are one of the best logo designers in the world, but I do think you are one of the best shirtmakers in the world. And I am more impressed with shirtmakers than logo designers [​IMG]
     
  11. Brian SD

    Brian SD Senior member

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    I agree with everything you say here, except that I do plan to make my career in graphic design. [​IMG] I talked to a man who was a typographer (one of the world's reknowned, actually). He designed the GE Logo, a high-end mattress company in Tokyo, Prudential, and Sea Smoke wine. Interestingly, in every instance except for Prudential, he was faced with that exact dilemma - the best designs were not the ones the client wanted. However, due to his qualifications and a way with words, he insisted on the proper design - although he had to make some modifications to satisfy the clients eye. Generally, a client will pick the *wrong* design, and it's tough in my job where I design for a gym, but my boss has no history in art and she's always asking me to do asenine things that are either trendy, or pretty and extravagant but almost never balanced and aesthetically beautiful. And I do agree, NewYorker, #1 of those is my favorite, although I think the font choice could be augmented with a slightly bolder face, and some tighter kearning, expecially between the thinner letterforms. It's also always hard to look at a logo out of context, because you have to be a truly excellent designer to achieve a logo that has the same balance, message and affect regardless of its placement and use. A logo should look as good in black and white (no grey) on a paper as it does in the corner of a website in blue. The Sotheby's logo is beautiful. It is not just Gill Sans, however, it's Gill Sans with perfect kearning, and with the text below it in all caps, which is perfectly lined up, creating an equilibrium of positive and negative space. Everything about it is impeccable, even when all it is is just text. I am rambling, but definitely enjoying this discussion.
     
  12. newyorker

    newyorker Senior member

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    I agree with everything you say BrianSD.

    I think the logo would work as well with a slightly bolder face, it would certainly look stronger (as Alex pointed out as well) but it would lose a bit of that understatement and the brand's implicit sense of its own security that I was trying to bring out by using that light shade of blue.

    It obviously could be perfected further and I would obviously not hand off that logo to a client, but the above was what I was trying to convey....

    Cheers mate
     
  13. newyorker

    newyorker Senior member

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    A few of my favorite logos: [​IMG] The prominence of the firm is implicit in how they don't take their logo too seriously [​IMG] Hard to forget this logo [​IMG] Very elegant and casual; just like their sportswear collection [​IMG] Nice european feel
     
  14. Brian SD

    Brian SD Senior member

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    [​IMG] another of my favorites BTW, was that font you used Univers Condensed... 47 maybe? I like the font-guessing game.
     
  15. misterbowles

    misterbowles Senior member

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    I like this one, although I am biased... [​IMG]
     
  16. imageWIS

    imageWIS Senior member

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    Nice and Simple: [​IMG] [​IMG] [​IMG] [​IMG] THE best logo ever (simple, clean, effective, instantaneously recognizable): [​IMG] Jon.
     
  17. LabelKing

    LabelKing Senior member

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    I actually prefer Christies' logo. [​IMG] Also the traditional Rolleiflex logo. [​IMG] Leica's is also lovely. [​IMG] Prada is very minimalistic. [​IMG] And who can not recognize this symbol? [​IMG]
     
  18. WJTW

    WJTW Well-Known Member

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    How about the StyleForum logo? And here's Ebay's logo... a bit too colourful, perhaps? [​IMG] WJTW
     
  19. Parker

    Parker Senior member Dubiously Honored

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    Nice choices, LabelKing. The Chanel is a classic.
     
  20. Carlo

    Carlo Senior member

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    LOL...

    My graphic design skills get a lot of 'pretty website' and 'wow, great pics' from guests....

    From my old webhost though the comment was "Could you do more text?" and the new one says "Screw text, just send money and you can do every page in full graphics."... I think they may start buying my google ads for me just to see the bandwidth dials spin.

    I'm betting every professional graphic designer will tell me I'm outta my freakin tree to do nothing but imagemapped high res graphics. Bri?
     

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