Darren Beamen's new logo I design

Discussion in 'Classic Menswear' started by doughboysc, Apr 8, 2005.

  1. Brian SD

    Brian SD Moderator

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    I agree with everything you say here, except that I do plan to make my career in graphic design. [​IMG] I talked to a man who was a typographer (one of the world's reknowned, actually). He designed the GE Logo, a high-end mattress company in Tokyo, Prudential, and Sea Smoke wine. Interestingly, in every instance except for Prudential, he was faced with that exact dilemma - the best designs were not the ones the client wanted. However, due to his qualifications and a way with words, he insisted on the proper design - although he had to make some modifications to satisfy the clients eye. Generally, a client will pick the *wrong* design, and it's tough in my job where I design for a gym, but my boss has no history in art and she's always asking me to do asenine things that are either trendy, or pretty and extravagant but almost never balanced and aesthetically beautiful. And I do agree, NewYorker, #1 of those is my favorite, although I think the font choice could be augmented with a slightly bolder face, and some tighter kearning, expecially between the thinner letterforms. It's also always hard to look at a logo out of context, because you have to be a truly excellent designer to achieve a logo that has the same balance, message and affect regardless of its placement and use. A logo should look as good in black and white (no grey) on a paper as it does in the corner of a website in blue. The Sotheby's logo is beautiful. It is not just Gill Sans, however, it's Gill Sans with perfect kearning, and with the text below it in all caps, which is perfectly lined up, creating an equilibrium of positive and negative space. Everything about it is impeccable, even when all it is is just text. I am rambling, but definitely enjoying this discussion.
     


  2. newyorker

    newyorker Senior member

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    I agree with everything you say BrianSD.

    I think the logo would work as well with a slightly bolder face, it would certainly look stronger (as Alex pointed out as well) but it would lose a bit of that understatement and the brand's implicit sense of its own security that I was trying to bring out by using that light shade of blue.

    It obviously could be perfected further and I would obviously not hand off that logo to a client, but the above was what I was trying to convey....

    Cheers mate
     


  3. newyorker

    newyorker Senior member

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    A few of my favorite logos: [​IMG] The prominence of the firm is implicit in how they don't take their logo too seriously [​IMG] Hard to forget this logo [​IMG] Very elegant and casual; just like their sportswear collection [​IMG] Nice european feel
     


  4. Brian SD

    Brian SD Moderator

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    [​IMG] another of my favorites BTW, was that font you used Univers Condensed... 47 maybe? I like the font-guessing game.
     


  5. misterbowles

    misterbowles Senior member

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    I like this one, although I am biased... [​IMG]
     


  6. imageWIS

    imageWIS Senior member

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    Nice and Simple: [​IMG] [​IMG] [​IMG] [​IMG] THE best logo ever (simple, clean, effective, instantaneously recognizable): [​IMG] Jon.
     


  7. LabelKing

    LabelKing Senior member

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    I actually prefer Christies' logo. [​IMG] Also the traditional Rolleiflex logo. [​IMG] Leica's is also lovely. [​IMG] Prada is very minimalistic. [​IMG] And who can not recognize this symbol? [​IMG]
     


  8. WJTW

    WJTW Well-Known Member

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    How about the StyleForum logo? And here's Ebay's logo... a bit too colourful, perhaps? [​IMG] WJTW
     


  9. Parker

    Parker Senior member Dubiously Honored

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    Nice choices, LabelKing. The Chanel is a classic.
     


  10. Carlo

    Carlo Senior member

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    LOL...

    My graphic design skills get a lot of 'pretty website' and 'wow, great pics' from guests....

    From my old webhost though the comment was "Could you do more text?" and the new one says "Screw text, just send money and you can do every page in full graphics."... I think they may start buying my google ads for me just to see the bandwidth dials spin.

    I'm betting every professional graphic designer will tell me I'm outta my freakin tree to do nothing but imagemapped high res graphics. Bri?
     


  11. Brian SD

    Brian SD Moderator

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    Hahaha. Well, I wouldn't worry about it too much in your spot, as your website is very specialized and I doubt it's losing you any customers right now. But yea, I think you are a little crazy to do that [​IMG] For the same effect, I would personally just break up the images (instead of image mapping) and using several low color-count gifs.
     


  12. LabelKing

    LabelKing Senior member

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    One of the notables in the logo business. [​IMG]
     


  13. j

    j (stands for Jerk) Admin

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    I much prefer:

    .... (the BMW logo)

    Symbolic of the historical origin of the company (a propeller on a sky blue / Bayerische Luftwaffe blue field) and also visually striking.
     


  14. Carlo

    Carlo Senior member

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    and evidently good at protecting their logo so you can't link it.

    ...now did you know that, J, or were you quoting from "Finding Forrestor"????
     


  15. imageWIS

    imageWIS Senior member

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    Heh. Which brings me to: [​IMG] The CEO of the luxury car maker Mercedes Benz was proud of all his staff. One fine day, he decided to make a trip down to a company's plant to interact with the workers. All the top managers upon knowing his rare appearance to the plant were very excited about it and made sure they prepared their workers for the Chairman arrival. At the plant, the Chairman posed a very simple question to his managers, "who can tell me what the Mercedes circular insignia at the front of the car represents?" All the managers were dumbfounded. Just then, a young sleepy chap amongst the workers was quick to answer, "Oh that's simple, you fools. It stands for: 8 o'clock start work, 12 o'clock lunch & at 5 o'clock we go home." Jon.
     


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