After reading about A Shine & Co (http://www.ashineandco.com/) on Will's blog (asuitablewardrobe.dynend.com) several times, I stopped by one of their locations when I was in SF last. I have never had any pair of my shoes look this good. I am floored. I walked in in a pair of Polo RL Darlton penny loafers (by C&J) in brown cordovan. The kind and fun women on the staff immediately struck up a good conversation with me about shell cordovan, Aldens, and shoes in general (these women REALLY knew their stuff -- I was impressed). The shoes started out not badly scuffed at all, barely in need of a shine (it's shell, so it always looks pretty good). The woman helping me went to town on them. First a heavy-handed horsehair brushing, then toothbrush and water around the welt, then THREE separate complete coats of Lincoln wax (the last 2 with a spritz of water in the can first). My shoes are sparkling now. I can actually see my reflection in them. This was incredible. Fun, good conversation, and my shoes look better than ever. I want to bring all my shoes with me next time. Highly recommended.