I need to understand the Brooks Brothers mentality, not of those buying BB, but of those that work for the company and set prices. Do they actually think I'm going to pay $378 for their Alden-made penny loafers that can be purchased at any Alden shop for $325? Â What drives their steady increase in prices other than perhaps people actually buy their clothing and shoes? Seems each time they have one of their semi-annual sales they drive their prices up on select items 5 to 10 percent. Now a question about their dress shirts. Â I would be interested in knowing how a couple of features of their basic dress shirts started. Â Why no sleeve placket button and why their "signature shirring at the cuffs"?