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Professional Style Farmer
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Viberg at Liberty New York
Words by Ben P.
Attending fashion tradeshows is a surreal experience. You pass dozens of booths of similar looking merchandise, staffed by blank-eyed brand representatives who often don’t speak English, and, despite their wildly different wardrobes, all manage to look the same. Wandering around, confused, a little scared, you look for any point of reference or familiarity among brands with similar sounding names. At Liberty, my salvation was Viberg.
I love Viberg – I own two pairs of their boots from the first round of their StyleForum collaboration (hint: buy more boots form them!) – and it was an absolute pleasure chatting with Brett and Guy a few weeks ago. While Viberg doesn’t have seasonal collections, they came armed with dozens of excellent looking samples, including new materials, new designs and new sole options.
My favorite pieces were a chukka and a motorcycle boot made from grey “smoke” Kudu leather. Most Kudu used for shoes looks rough and scarred – living on the African plains is apparently not a relaxing life – but the Kudu Viberg sourced is flawless: thick, durable looking, and full of texture with a soft hand. They have a snuff version as well, showcased on a service boot.
Guy also showed me a brand new Viberg makeup, a World War I style trench boot, called the Pershing. Based on an actual vintage boot in the Viberg factory, the boot has a triple stitched upper, a thick leather sole, and the signature triple stitched Boondocker heel panel. Really awesome.
Viberg also had a number of boots in a new black rubber bonded leather. Richly colored, waterproof with a matte texture, the boots are also set off by new matte black eyelets, which will an option for boots going forward.
Another new model was the Bernard: a high chukka, modeled after vintage 1920s boots, made with a black leather vamp and grey leather panels.
Viberg is also experimenting with adapting some of their traditional work boots for the fashion market. I was especially drawn to a lace to toe 10 inch workboot, made in a Guidi leather, which transforms a rugged shape into something much more sleek.
I don’t need to preach the virtue of Viberg – there’s enough posters already doing that – but I can testify that they’re better than ever, and they’re moving in exciting new directions while maintaining the quality and design that’s made them popular thus far.
Brett and Guy
The Pershing, a WWI Trench Boot
The Bernard Chukka
Smoke Kudu
Snuff Kudu
Black Rubber Bonded Leather
Guidi Service Boots
Oxfords
Lace to Toe Work Boots in Guidi Leather
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