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APC New Standard Jeans

Average User Rating:
  • Material:
    Me? 30 or 31
    Colors Available:
    PC New Standard jeans are the evolution of APC's "Standard" jeans that have been produced since 1989. They did not change price for over a decade, and sold for $110, until 2002, when the company expanded. They were the template for Hedi Slimane's Dior jeans, and were some of the only selvedge denim "designer" jeans accessible to the American market until the 2000s.

    Lowish rise, a taper, and available in the "raw" state, here.

Recent User Reviews

  1. SirGrotius
    "Quintessential Raw Denim"
    Pros - Extremely flattering cut
    Cons - Made in Macao
    Really fired up the raw denim craze. The cut just works and looks better than so many other jeans'. Reasonable price at $180. You need to size down two, because the waist stretches and you want them to look slim. A little disconcerting that they're made in macao but I haven't had issues with quality, personally. The fades really rock as you can see if you search them online.
    Purchase Price:
    Purchase Date:
  2. LA Guy
    "I used to wear these 24/7"
    Pros - Relatively cheap, universal fit, durable
    Cons - Crazy stretch, better alternative exist, shoddy make in recent years.
    I used to wear these all of the time. Used to be the gold standard. Now, probably the bronze standard.
    Purchase Price:
    Purchase Date:

User Comments

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  1. smokingiscool
    Does anyone have issues with the NS rise. I find it to be too low; when I sit I my crack shows.
  2. stevent
    @dieselman89, I've had a few pairs of J Brands, they fade extremely quickly and the crotch busted faster than any other pair of jeans I've owned. This was a few years ago but from what I've seen in stores it doesn't look any better. At $60-80 the price isn't bad but I would not recommend them.
  3. NOBD
    I saw RRL over here (NL) for €270,–. APC NS is €125,–. I would definitely try RRL if the price difference was the same as in the US, but paying more than twice as much for them—would they be worth it?
  4. dinogj
    I let my NS die and have since started a sublte addiction to RRL. Slim are cut similar to NS and low strait are pretty much rescues.
  5. dieselman89
    @ JapanAlex01 my concern with my J Brands is that they are a raw denim and I still haven't really decided that I am ready not to have them continue to fad. Meaning once you wash them they loose that "raw" texture.
  6. SirGrotius
    They're still my favorite cut, but yes the whole made-in-macao thing does not bode well.
  7. JapanAlex01
    dieselman89: No, no experience! Yeah, I had to wash my A.P.C.s to stop them from stretching more! I might buy 29" (as I am ~32"), so that they will stretch, but don't know if can be arsed with risk/dedication! :/
  8. HomerJ
    Purchase date: September 1998?? Fok is O.G.
    For those who love the New Standard fit, the Epaulet Smith has identical measurements. BTW Does anyone have experience with these?
  10. dieselman89
    @JapanAlex01 I noticed you said something about sizing. Do you have any experience with J brand? My sizing seems to have streched like crazy since my initial purchase..

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