I love it when this thread explodes overnight ha. So much goodness.
I think this is the first time I have looked at their pricing and had a truly negative opinion in regards to it (though I still bought the shorts, pullover, and bandana... the last of which will serve as a great smaller scarf and even better when I am on the mountain). But man... it's a very valid point about the t-shirts in particular. Small patches of this ultrasuede shouldn't constitute that big of a price increase IMO. Maybe just increase the priceof the t-shirt by how much the fabric costs and the small uptick in labor required to sew it on. Basically, offer the variation from the base merino T at cost just as a new offering/variation to consumers.
Re: Proof... they crack my shit up. Very obvious they rip off Outlier's pieces as I think Proof has maybe one original product (oxford shirt). Everything else from the Nomads to the Surface, shorts, peacoat... straight rip offs. BUT, the quality is on par with Outlier, the fit is often better, and it's almost always cheaper so I have purchased stuff from them. I like my Nomads (have the pine colorway like canstyleace and it's pretty rad) and my olive surface pants are good too. As somebody else mentioned, their Nomads have been on Huckberry a couple times (actually were this week, but basically no sizes available) for real cheap <$100.
Anybody else chuckle at Proof's write-up on their Surface pants? They claim they scoured the globe for several months to find the right fabric for their Surface pants. Oh, you mean the same stuff Outlier has been using for a few years in the pants that you are blatantly copying?! LOL. They're almost endearing due to their ridiculous nature. Whatever though... make quality items at a decent price point and I don't care.
And back to Outlier, I'll continue buying their stuff unless they really just lose it. They're still new to the industry and I really do appreciate the fact that they try weird and new stuff. Grid linen? Ripstop merino? A GD sun poncho?! All in, Abe.