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FWIW with a few months to mull the Moonswatch I think it was a masterstroke of branding from the group. Looking at who I see wearing speedies they are 100% above the age of 30 and 90% above the age of 40. Go figure why - maybe in Asia people don't identify with NASA so much, maybe Rolex won the marketing battle, whatever. But Rolex is vastly more demographically diverse. However look at the demographic fighting for their allocation in our local malls:
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Speedie is cool again (in my little microcosm). Maybe. At least, it shows the potential for it.
Combined, what those observations tell me isn’t that younger people aren’t interested in Omega and the Moonwatch, but that they are less likely able to afford them. As great a value as a Moonwatch is at $6K retail, it’s still a very expensive indulgence for most people and particularly those under 30.
If young people didn’t already find the Moonwatch appealing, I really doubt a collaboration with Swatch would suddenly make it cool.