comrade
Distinguished Member
- Joined
- May 10, 2005
- Messages
- 8,992
- Reaction score
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"Brands rebuild themselves all the time. Apple is probably the best example I can think of. Left for dead by the 1990’s, it was able to turn around but it did so based on the vision of its founder"
I don't believe that Steve Jobs' vision when he returned to Apple was
to rebuild the" brand" per se, but to introduce NEW products based
on superior technology. At it's nadir Apple was respected in the industry
and much of the public for it's technology. At the time I was with a start-up
that was developing software for the Mac and later the PC. BB has long
ago lost it's image of quality and a certain style. In an older generation, me,
there is a memory or nostalgia for a BB, that hasn't really existed for 20 years.
Yep. That about sums them up for me.
I don't believe that Steve Jobs' vision when he returned to Apple was
to rebuild the" brand" per se, but to introduce NEW products based
on superior technology. At it's nadir Apple was respected in the industry
and much of the public for it's technology. At the time I was with a start-up
that was developing software for the Mac and later the PC. BB has long
ago lost it's image of quality and a certain style. In an older generation, me,
there is a memory or nostalgia for a BB, that hasn't really existed for 20 years.