Friends, I'm not a watch wearer. I've generally never enjoyed the feel on my wrist and I have this fairly infallible innate sense of time... Anyway- I DO appreciate the artistry of a fine watch and want to learn more about them/educate myself. Now- I understand to a large degree why an Audi is $45,000 and a Maserati is $120,000 etc. Quality of materials, build, what's under the hood, advanced tech, scarcity, intent to keep brand exclusive and many other factors. Are watches the same? I thought I understood the basic differences between a $100 Skagen and a $3000 Omega. But I don't understand what sets a Panerai or Patek apart for 10x the price of the Omega. In the auto world, there's just about only one production car that is 10x the cost of a Maserati... and they only make a few dozen of that car. Can those of you aficionados help me to understand how watches are priced and what sets them apart? Or point me to an online source of learning? Much appreciated.