Bespoke Article

[Felix Krull]

I ran across an interesting article on Newsweek.com regarding bespoke tailoring. I disagree with some of the author's points, but I wholeheartedly agree on his assertion that becoming a consumer of bespoke tailoring takes almost as much time to master as it does to become a creator of the craft itself.

Enjoy...

http://www.newsweek.com/id/182546/page/1

 

[Manton]

This raises a good point that perhaps belongs in the other recent discussion of this.

I think the reason some object to "bespoke" the term being used so much is they think it has been corrupted to mean anything. And apparently that has happened in the UK. But not here. In fact, the word has not caught on in the US at all, apart from the Interent. And when we iGents use it, we know exactly what we mean by it.

That's why I prefer the term to "custom." In the US, the same exact thing happened to "custom" that happened to "bespoke" in the UK.

 

[TRINI]

The author often writes for British GQ.

 

[Nicola]

Originally Posted by Manton

In fact, the word has not caught on in the US at all, apart from the Interent. .

It's common enough it's being used by non-clothing companies. I've seen an investment house.

Bespoke Investment Group

 

[Manton]

Originally Posted by Nicola

It's common enough it's being used by non-clothing companies. I've seen an investment house.

Bespoke Investment Group

This makes me sad.

 

[elgreco]

Originally Posted by Nicola

It's common enough it's being used by non-clothing companies. I've seen an investment house.

Bespoke Investment Group

Similarly, the cupcake bakery across the street from my office offers "bespoke" cupcakes.

 

[Parker]

There's a bicycle shop in my neighborhood called Bespoke. I thought it was a clever name. They build individual bikes for customers based on existing models so technicaly I guess it's MTM. But, yeah, there's the B-word again.

 

[Sanguis Mortuum]

Originally Posted by Nicola

It's common enough it's being used by non-clothing companies. I've seen an investment house.

Bespoke Investment Group

In the UK (and I thought in the US as well) the term is pretty commonly applied to software as well.

 

[theoldadage]

You can buy bespoke sandwiches on Goodge Street in London...