I see no other explanation.
I'm totally mystified by the development, but that doesn't mean it doesn't make sense, business-wise. I'm sure they didn't sink this kind of money into an overhaul without having a new target audience in mind, market analysis etc. And to be honest, from my perspective it isn't a loss for classic menswear as well; there are a lot of brands that do the same thing they do, just without the big name and thus for a better price.
But maybe they were tanking already and thought this was the way out? Who knows.
I see no other explanation.
I'm totally mystified by the development, but that doesn't mean it doesn't make sense, business-wise. I'm sure they didn't sink this kind of money into an overhaul without having a new target audience in mind, market analysis etc. And to be honest, from my perspective it isn't a loss for classic menswear as well; there are a lot of brands that do the same thing they do, just without the big name and thus for a better price.
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