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From the quote, that sounds less about managing high-demand and more about making sure the right people wear it (i.e. the right musicians, actresses, etc). I guess now that I think about it, it probably would do something for the brand if the right people are seen wearing SLP couture. Less Justin Bieber; more whoever would be the women's version of Kanye West right now.
Funny enough, this feels less about bringing "low brow ideas to couture" and more about bringing a "high brow halo to a low brow brand."
According to NYT Hedi must approve of the customer before they can buy a couture item, so there must be enough exclusivity/demand for it.
[COLOR=333333]"Mr. Slimane moved the design studio to Los Angeles from Paris; raised eyebrows and hackles in fashion’s insular world by renaming the house’s ready-to-wear “Saint Laurent” (in print, “Saint Laurent by Hedi Slimane”) and redesigning its logo; and reinstated its couture line, though he declined to show it during the couture fashion week and made it available only to those he deemed worthy."[/COLOR]
From the quote, that sounds less about managing high-demand and more about making sure the right people wear it (i.e. the right musicians, actresses, etc). I guess now that I think about it, it probably would do something for the brand if the right people are seen wearing SLP couture. Less Justin Bieber; more whoever would be the women's version of Kanye West right now.
Funny enough, this feels less about bringing "low brow ideas to couture" and more about bringing a "high brow halo to a low brow brand."
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