GMMcL
Distinguished Member
- Joined
- May 26, 2011
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i'm not a trademark lawyer, but i don't think that's how trademark law works. i think the reason shows don't feature brands is to avoid giving out free publicity (which would diminish what they can demand for product placement) and not because the brand-owner stops them via trademark infringement lawsuit threats. anyone who isn't talking out of his ass care to chime in?
on a related note, how many other damned lawyers are in this thread? AndroFan outed himself, and i think a couple of dudes mentioned being in law school.
I have a lot of intellectual property litigation experience, not specifically in trademark, but the general principles are familiar to me. Mere use of a mark requires permission. Any use that tends to reduce the value of your good is compensible mark tarnishment. I strongly suspect this is the reason brands are blurred.