CharlieAngel
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Pretending I have a clothing store....
Okay, I've given away all of my money, now what?
Okay, I've given away all of my money, now what?
STYLE. COMMUNITY. GREAT CLOTHING.
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Boutiques are a financial dead end. If you love clothes but don't know how to make them yourself (or don't care to) then you can go into the marketing or management side of things if you really want to make a career in the industry.
What brands would carry, how would you design your space, would you sell women's and men's clothing, and how would you differentiate yourself from everyone else?
Thought it might be interesting to see where this goes. Feel free to discuss any other relevant topics.
If we being serious, I would stock menswear and womens mid-priced brands of clothing, shoes, and accessories. Mainly from American designers that I like but still have some basic market appeal. Not too out there that it would "offend people" but not too pedestrian that customers would complain about the 230 dollar blouse. Important for the names to ring a bell as well since customers would correlate popularity or the "vogue effect" to quality.
Men: Ben Minkoff, Robert Geller, Rachel Comey (footwear only), Phillip Lim, Alexander Wang, NikeGyakusou, Patrik Ervell, Siki Im, Zero+Maria, Common Projects
Women: Gary Graham, Reed Krakoff, Rachel Comey (whole collection), Zero+Maria, Phillip lim, Alexander Wang (well he brings money), Patrik Ervell, Jeffrey Campbell (money), Tory (uh huh), Pamela Love, Theyskens' Theory
Probably a few brands from overseas that I think would work in the area given the chance: Chronicles of Never, Carin Wester, Schneider, Dr. Martens (the cash flows), McQ (name recognition), Chris & Tibor, Nike Gyakusou, Raf Simons 1995, etc etc
I love candy so candy shop with a mini-book stand would be very interesting. Though the magazines I read don't use nearly any of the listed brands I would stock; 10 men, fantastic man, gentlwoman, elle collections UK, Industrie, Acne Paper. Running weekly workshops would be interesting and keep the store in the news.
The real factor is price and location. If I was in Baltimore it would be impossible to sell brands like Dries, Celine, McQueen, Narciso Rodriguez, Juun J, Missoni, Undercoverism, The Row, and Marni. My stocklist is also too long but I just felt like covering all bases and keeping too about 2-3 aesthetics max for the overall store.
This is basically why I started the thread. I seem to spend a lot of time thinking about what I'd like to do if I owned a clothing store. I think it would be sweet to somehow have a cafe/clothing store hybrid to make the location more of a social experience. I'm not sure how it could be successfully executed though.
I doubt it will ever happen but it's fun to think about.
Sounds like you've almost exactly described Bird, a boutique in Brooklyn that is pretty popular.
Saturdays Surf did this successfully, there are always lots of people lounging around drinking coffee and shooting the **** on the back patio. That said, I might want to do something like this, although I think their actual wares are pretty stupid. Will think about it some more and try to get a more insightful post.
just curious, are there any high-end stores that only conduct business online?
whatever123, that is pretty damn good.
I did some consulting for a few boutiques last year and I think that everything you said above is very accurate with the exception of the no coffee/food and the buying furniture.
Customers, especially in high end mens stores, love dumb **** like espressos, or a glass of wine, or some scotch. It makes them feel 'special' and more comfortable.
Also, no need to actually buy high end furniture. There is no shortage of high end furniture makers that will co-sign you pretty much whatever you want. Much better model to get the stuff you need for free with the chance to make some extra income selling it.
The biggest mistake that stores make is treating their employees like **** and not paying them enough which of course creates tons of turnover, laziness, etc and costs them more than simply paying fairly in the first place. The space issue is a big one too. Less is more in a boutique. You have to keep your fixed costs as low as possible and less space is the easiest way to do so.
Barneys has that except the interface is built into the cafe table. One big communal table with touchscreen, articles, blogs, and stock available at every seat.