The new face of Louis Vuitton...an asian dude???????

Kiwi Man · Jan 22, 2011

As an Asian myself, I don't think what they do is wise because many of the people who use LV want to look different from what they are. This means that seeing the model in blue eye, blonde, and western look would give them the delution of them being breakaway and be unique from other people around them.

yeungjai · Jan 22, 2011

...Are you kidding? All the asians I know are wearing LV because they want to fit in/ball out with all the OTHER asians who are wearing LV (all of which have more money than taste). Where it all started, I'm not sure. But nobody is wearing LV because they want to look white. They're wearing it because they want to look "ballin' ".

Originally Posted by Kiwi Man

As an Asian myself, I don't think what they do is wise because many of the people who use LV want to look different from what they are. This means that seeing the model in blue eye, blonde, and western look would give them the delution of them being breakaway and be unique from other people around them.

Fuuma · Jan 22, 2011

Originally Posted by intent

They're suggesting he might be next Asian supermodel. Are you kidding me? He's holding bags!

He's holding bags millions of yellow people aspire to own, that sorta changes the situation, doesn't it? Sure its just stitched dead cow carcasses but hey, only idiots think the value of a piece of clothing (or a job) is actually intrinsic to the item or job in question.

Keyboard Warrior · Jan 22, 2011

Originally Posted by Kiwi Man

As an Asian myself, I don't think what they do is wise because many of the people who use LV want to look different from what they are. This means that seeing the model in blue eye, blonde, and western look would give them the delution of them being breakaway and be unique from other people around them.
So you're implying that Asians have no confidence in themselves and are ashamed of their own race? And by acquiring luxury products like LV they'll be more western and sophisticated?. Hogwash! Emerging luxury consumers want quick fix to wealth projection. Be it monogrammed bags etc, basically anything loud and against the StyleForum consensus. I have to admit, many cultures still have that "Caucasian" ideal. For them it's "the face" of success and wealth.

Cary Grant · Jan 22, 2011

Originally Posted by niidawg3

- why not?
- yay for equality .... or at least perceived equality

There you go again... keeping the prejudiced white man down.

ganziyama · Jan 22, 2011

I'm glad LV got an Asian model... I believe most asians that think they are stylish are mostly brand-whores. They look for labels and logos more than substance to project a certain image of wealth and class... As most SF members know, true wealth and class are mostly inconspicuous. Most people probably don't know that a solid coloured cashmere sweater cost more than their LV-studded bag. Subtlety=class and sophistication.

lasbar · Jan 22, 2011

I have to admit, many cultures still have that "Caucasian" ideal. For them it's "the face" of success and wealth.[/quote]

It's still true even if it's difficult to completely understand the cultural rational reasoning behind this state of affairs...

Old nations such as England,France and Italy for example, have an extended history of developing fashion and socio-cultural trends during the last hundreds of years...

Colonialism reinforced this dominance by promoting the European way of life all around the world..

It might a few decades before the emerging nations start imposing their cultural references as strongly as the caucasian ones...

changy · Jan 22, 2011

Originally Posted by Kiwi Man

As an Asian myself, I don't think what they do is wise because many of the people who use LV want to look different from what they are. This means that seeing the model in blue eye, blonde, and western look would give them the delution of them being breakaway and be unique from other people around them.
The Russians buy LV, does it mean they want to be blue eye, white and western looking?

uhurit · Jan 22, 2011

^^^ Russia just like China is an emerging market for hi-line luxury goods manufacturers...status is everything

lasbar · Jan 22, 2011

The Asian market is massive for brands such as LV...

Is it surprising for them to have an Asian model representing them?

bellyhungry · Jan 22, 2011

Does this mean Foo could be the face of Hermes one day?

uNiCoRnPriNcEsSx · Jan 22, 2011

Originally Posted by bellyhungry

Does this mean Foo could be the face of Hermes one day?
no. the lv exec that recently got placed in asia and godfrey are buddies. business is all about connections.

Beetleything · Jan 22, 2011

Originally Posted by uNiCoRnPriNcEsSx

no. the lv exec that recently got placed in asia and godfrey are buddies. business is all about connections.

but Foo is in with the H people....at least at one store.....he's working on it damn it!!!!

Stazy · Jan 22, 2011

Good looking guy.

sellahi22 · Jan 22, 2011

Originally Posted by Kiwi Man

As an Asian myself, I don't think what they do is wise because many of the people who use LV want to look different from what they are. This means that seeing the model in blue eye, blonde, and western look would give them the delution of them being breakaway and be unique from other people around them.

I think this is correct. Furthermore, LV clearly does not need a new plan for marketing their products in Asia.

Maybe this is a strategy to exoticize their brand in the west, where the LV brand may have acquired some undesirable associations with suburban JAPs and other unfashionable demographics.

The new face of Louis Vuitton...an asian dude???????

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