usctrojans31
Distinguished Member
- Joined
- Dec 12, 2009
- Messages
- 2,239
- Reaction score
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Avoiding the patronizing and demeaning tone that you presented, there is a difference between overexposure and making oneself known.
Take Anthony Delos, for instance. He made it a point to be known, yet to let his craftsmanship do the talking. His 40 minute video on youtube where he barely utters a word is a perfect example of how to drive interest, yet keep the focus on the product, the process, and the true artisanal element of the product. Additionally, bespoke tailors, bespoke bootmakers, or whomever, drive traffic from referrals and word of mouth network building. That's where CRM comes into play. Look at the Neapolitan tailors who cannot keep up with demand; obviously growing TOO quickly is dangerous, yet there is a constant awareness. Few know about Ercolino, and I highly doubt that he wants it that way.
I suspect the issue is, however, that a good many bespoke makers simply don't aspire to marketing acumen. If you understand the impulses that drive a bespoke maker...be they shoemaker or tailor or high-end bamboo rod maker...you know just how inappropriate and even absurd such comments (usctrojans31's) really are. It's an entirely different mind-set.
Avoiding the patronizing and demeaning tone that you presented, there is a difference between overexposure and making oneself known.
Take Anthony Delos, for instance. He made it a point to be known, yet to let his craftsmanship do the talking. His 40 minute video on youtube where he barely utters a word is a perfect example of how to drive interest, yet keep the focus on the product, the process, and the true artisanal element of the product. Additionally, bespoke tailors, bespoke bootmakers, or whomever, drive traffic from referrals and word of mouth network building. That's where CRM comes into play. Look at the Neapolitan tailors who cannot keep up with demand; obviously growing TOO quickly is dangerous, yet there is a constant awareness. Few know about Ercolino, and I highly doubt that he wants it that way.