kmdsimpson
Distinguished Member
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- Mar 6, 2009
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Complete speculation, but it seems to me the availability off RRL has expanded greatly in recent years. I think the line has grown, and now offers a much bigger range of products. This may mean the line is losing less money, and is consequently more viable. I would suspect that money might have been lost on the more specialized seasonal collections, with the icon staples helping to offset these costs. Someone more knowledgeable about the history of the line might be able to weigh in on my conjecture.
That's actually pretty spot on. The only thing I don't know is whether or not they have been/are profitable, maybe someone like Blake can chime in on that.
I hope that is the situation, as well. It may be that closing most of the RRL-only stores and expanding the space in mainline RL stores is saving them some money - and maybe raising their profile, too. When I was trying to research those made-in-Japan jeans, I found some references to Rakuten. There are a ton of sellers with RRL merchandise there, so maybe they are also gaining traction there, as well. http://search.rakuten.co.jp/search/mall/rrl/-/ (BTW - if you think prices here are high....) The part that would worry me is the large number of limited edition/small numbers items that they sell. Those have to be expensive to design and make, and despite the price premiums they get, I would imagine they'd be the first items to go in a crunch. The wider availability of the Icon items, though, is an encouraging and hopefully offsetting factor.