Where's the Logo?

[ayn]

Just thought this is an interesting article so I'll share the link with you guys, hopefully this isn't a repost...

http://www.departures.com/articles/wheres-the-logo

 

[DNW]

I suspect many off us here, myself included, subscribe to this sartorial philosophy. I like well made clothing without the bling. Other than the obvious logo on my polo shirts, my other clothing items are practically logo-free.

 

[designprofessor]

Interesting article. MY two cents =I agree with alot of it, but essentially the consumer is just trading one kind of identification with another; a logo vs a signature style or integrated element.
I think its all pointing to a couple of things:

1. ) How to secure the shrinking attention span of a consumer already swamped with information and brand recognitions.

2.) And at the same time sell product to alot of people and have each one feel unique.

 

[Bradford]

But how would people know that I spent a lot of money on my clothing?

 

[StevenRocks]

I don't mind logos, but I don't like feeling conspicuous in them.

 

[faustian bargain]

Originally Posted by Bradford

But how would people know that I spent a lot of money on my clothing?

what's cool is spending $300 on a pair of wranglers.

 

[LabelKing]

Vintage luxury is always devoid of common status especially when paired with difficult fashion.

 

[Joffrey]

Ummm, are you all Amex Platinum or black card holders or am I tool for not knowing the login for the article?

 

[ayn]

Originally Posted by Jodum5

Ummm, are you all Amex Platinum or black card holders or am I tool for not knowing the login for the article?

looks like they just changed their site so now you can't link directly to the articles anymore... you need a cookie... I wonder if this was because I linked to it here and at my blog... lol... I'll PM you the article...

--Andrew

 

[Joffrey]

good article. thanks