What's the use in brand names concerning bespoke suits?

[twentytwowilldo]

First off: please excuse my (presumed) naivety. I've never owned a bespoke suit and I surely bear no animosity towards the companies/designers mentioned further below.
Thanks for your regards.
When watching some movie or TV episode,
every so often, I hear something to the tune of:


"Oooh, it's a Zegna"

"Oooh, it's a Brioni"

What's all the deal with brand names, anyway?
I do grasp the advantages of bespoke suits, I think. But, who does actually go to a designer to have a suit tailored to him? I mean: Is it even possible? Realistically?

Maybe I've simply failed to grasp the concept of "bespoke".

Isn't it meant to simply say: "Choose some fabric, then choose your style (or vice versa), we'll take your measurements and after a short while, 1 to 1000 days, you'll be handed a suit."
Isn't that the whole concept of "bespoke"? Where do Zegna or Brioni come in? (I can see into the future: Someone will show up and simply reply: "style" ;-) Hopefully my view is distorted)

Thanks again
Joe

 

[Shirtmaven]

I would not call Zegna or Brioni bespoke..

both have their own factories
both have their own distinct style.

Both of them are well made.

 

[JLibourel]

I don't know anything about Zegna, but Brioni definitely does have a made-to-measure program. At one time, they definitely did do bespoke tailoring, but I am not sure whether they still do.

I think the OP is confusing made-to-measure with true bespoke. What he describes as "bespoke," whereby your measurements are taken, and the company cuts a suit, making adjustments to pre-existing standard patterns to accommodate your measurements, is actually made to measure.

In true bespoke, an individual pattern is made up for you, and the garment is specifically tailored to your body. This typically involves multiple fittings.

Some tailoring operations fall between MTM and true bespoke. For example, if you order something from W.W. Chan on tour, they will create an individual pattern for you, but they do not have multiple fittings, unless you specifically request them. However, they will make adjustments to your pattern for subsequent orders and as your measurements change.

 

[twentytwowilldo]

Thank you very much for your your assistance and your thoughtfulness.

You've confirmed my suspicion, that the name-dropping is nothing more than ballyhoo.
So I'll continue ignoring brand names, keep on using MTM and save up to my first bespoke suit.

Thanks again!
Joe

 

[Spruce Moose]

Thank you very much for your your assistance and your thoughtfulness.

You've confirmed my suspicion, that the name-dropping is nothing more than ballyhoo.
So I'll continue ignoring brand names, keep on using MTM and save up to my first bespoke suit.

Thanks again!
Joe

I don't think that is true. Products from Zegna and Brioni are going to use excellent material and will have excellent craftsmanship... it's not just a name although you will pay a premium for it.

Your logic could be applied to anything. Why get a Lexus when you could get a Toyota for much cheaper?