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Shopping in prague and vienna???


New Member
Mar 12, 2002
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I will be traveling to Prague and Vienna next week and wondering if anyone knew of any shopping stops that I shouldn't miss.


Well-Known Member
Mar 5, 2002
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To start off, I need to say how awesome it is to study abroad...Any college students in this forum should definitely get involved.

Well, I have made friends here from both Vienna and Prague, and here are the main places for Prague, and I will get back to you on Vienna.

*Na Prikopech--Street
*Vaclavske namesti--Square
*Narodni Frida--Street
*Staromestske Namesti--Square


Senior Member
Mar 8, 2002
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Both cities have all the heavy hitters like Prada, Gucci, etc. In Vienna, check out Knize, a very famous menswear store, and Helmut Lang since Vienna's his home town.

Joe G

Senior Member
May 22, 2002
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Shopping in Wien, my specialty lately....

Essentially, there are 2 shopping districts, the 1. Bezirk (the Innenstadt) and Mariahilferstrasse.

The first district is where all of the high-end stuff is. The street that leads from the Staatsoper to the Stephansdom is called Kaertnerstr. It's not too interesting. Before you go up Kaertnerstr., take the time to go around Hotel Sacher. There's an excellent firm that sells raw fabrics and does custom suits. The name escapes me at the moment, though. Also, near there is Zum Jockey Club, a house that has existed since Kaiserliche times and for my money does the finest bespoke shirts in the world.

Back to Kaertnerstr. It has a few H&M's (it's not a long street), a Bally, Benetton, Sisley, and a store called Bernhart that sells marques such as Energie, Paper Cloth, and Diesel. Off Kaertnerstr., you'll find one of the two Ludwig Reiter stores. (Ludwig Reiter is one of the world's premiere cobblers, up there with John Lobb.) One of Austria's department stores, Steffl, has a decent selection of modern designers in the "Gil-Area" on its bottom floor (Don Gil is Austria's largest upper-high-end menswear chain.) Also, they offer Gap jeans -- at 86 euro a pop. The chain shoe stores (Salamander, other escapes me) are decent. Their K-str locations will offer Mezlan and Alden.

Once you reach the end of Kaertnerstr., you'll find Stephansplatz. On Stephansplatz you'll find a Bruno Magli store and Vienna's flagship Zara. (The Zara 150m down on K-str is womenswear only.) Off Stephansplatz, you'll find Graben and Seilerstrasse. Seilerstrasse features Helmut Lang's first store (if no longer his flagship, which is in NYC), and a store called Phillip Maly that offers some nice stuff, including Tod's shoes at much lower prices than in the USA.

Go towards Graben, and you'll be greeted by E. Braun & Co. This store is one of Vienna's two premiere establishments for gentlemen. They are also closing for two months for renovations starting on 1. July, so right now they are having AMAZING sales. Ferragamo, Gucci, Zegna, Etro ties: 30 euro. Brioni & Kiton ties: 50 euro. Loro Piana, Valentino, Zegna, Brioni, Kiton: 50% off. They'll reopen in September.

Graben has its fair share of good shopping. Vienna's other gentleman's must-see destination, Knize, is am Graben. They offer Brioni and Loro Piana as well as their own products. Off the top of my head, there's a good Hermes store, a Louis Vuitton that carries some of their clothing and all of their shoes,

At the end of Graben, you'll find Julius Meinl am Graben, Austria's most famous supermarket. You can go two ways. One direction is Kohlmarkt. Kohlmarkt is the traditional designer street. You'll find Cartier, Gucci, Loro Piana, "House of Gentleman (carries Burberry, DAKS, others), and such there. Go the other way, and you'll be on Tuchlauben. There's Vienna's best ice-cream parlour (Eissalon Tuchlauben) as well as a Rene Lizard store. Further down, you'll find emis, which carries an excellent selection of more exotic designers (Issey Miayke, Yohji Yamamoto, Jil Sander, etc.)

Other designers are represented in Vienna, and they'll have signs on K-str or Graben pointing to their stores. These include Zegna and Prada.

Mariahilferstr is a definite step-down from the Innenstadt. To get there from Stephansplatz, take the U3 to Museumsquartier, Neubaugasse, Z-something-gasse, or Westbahnhof. The main attractions there are the bottom floor ("Young Fashion") of the Cologne-based department store Peek & Cloppenberg, which carries PS by Paul Smith and other stuff. Otherwise, there's Zara right above the Neubaugasse U-bahnhof. There are also six or seven H&M's, one of which is just women.

As for Prague, it's never occurred to me to go shopping there. Too much good food and good brew available. For peanuts. That said, I do usually pay a call to Alfred Dunhill when I'm in town.



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