Kent Wang logo

[StephenHero]

Ew. Ambition is so 20th century.

 

[GreenFrog]

Idiot.

 

[Mariooo]



I'm a big fan of his rhino but several problems: it's not colored, and there's not a good way to present it as a pocket square. You can't just plop a piece of art in the middle of a square and call it done. It needs to fill the entire frame in an artful way. Same problem with "Wing of a Blue Roller".

Not really feeling the Agnes Martin painting. The layout is very appropriate for a square though.

Perhaps Dürer's vividly coloured Rosenkranzfest could make for an awesome PS....

but it isn't square, and cropping it would result in loosing the trees and destroying the symmetries and lines...
maybe it could be nicely square framed

 

[Mariooo]



I think I'm going to go with this. Does anyone else have opinions on it?

I like it. I'd say this is #1, and your updated Futura logo is #2.
And +1on your preference for light weight for your logo

 

[Cary Grant]



The main benefit is that it allows any secondary text underneath to be in a lighter weight, so that the contrasts complement each other and create a distinct hierarchy. If you have a light weight for the primary label name, all the other things have to be light as well, or else it's likely they'll de-emphasize the brand in a bad way. Stuff like "London" or "Made in This Country" or any other text that will appear near the logo either on the merchandise, printed paperwork or website will have to be taken into account when designing the brand graphic.

Fair enough- but I prefer contrasting fonts ala serif & non for this.

 

[Superfluous]



Current:

Proposed:

 

The second one looks like the title for a kung fu movie.

 

[akatsuki]



Current:

Proposed:

 

I was thinking the second needs a subtitle, oh, something like "Where no man has gone before" along with some bombastic music.

 

[Trompe le Monde]