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Maybe the catch is, they have to have circulation so that advertisers will buy ad space, and they can make money and eventually start charging for a magazine with a reputation, etc... gotta get the ball rolling somehow, no one's gonna pay for a subscription to a brand new unknown magazine. I'm waiting on my copy, filled the thing out a couple weeks ago.There's also a mail in post cards inside the magazine where they'll continue your free subscription for a year. Sounds good, but I'm suspicious. There has to be a catch somewhere.