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I ended up thrifting all but a few of my Brooks ties. Rough silk and they always made awful knots or I could only make awful with them I guess. Zegna, Brioni, Cappelli, Marinella, hard to compete with them.But to the point made above, BB has to offer something compelling. And their clothes just aren’t that. That’s not to say the sack-suit style is the problem. Even their Italian-style models were meh.
Zegna and Canali have successfully stepped in to where BB used to be in terms of appealing to the aspirational shopper.
On a related note, I was at a BB charity function a few years back, and was wearing a Zegna tie. One of the reps really liked the tie and asked what brand it was. I replied, and he said something to the effect of, ‘Yeah, Brooks would never sell a tie that nice’.
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