Logo critique time!

[Young Scrappy]

I don't like any of them but I see potential.

 

[sonick]

Thanks for the input Brian & Vision.

I am not a trained designer by any means, nor have I taken any design courses. I am a marketing major minor design as an interest (mostly worked with layout design), so the whole 'conceptualizing' thing is new to me. And I totally agree with the fonts, typography on a design level isn't something I've worked with much in the past.

Thanks for the feedback and tips, perhaps I should start with a coming up with the general idea of the look and feel before delving into the actual design.

 

[grundletaint]

i like the blue one, but turn the "i" and the"t" into smokestacks at the top, maybe slant the "cruise" to accommodate this.

the black and white ones look cool, but the blue makes me want to go on vacation.

 

[Brian SD]

Try these fonts: Eras:

Lacuna Italic:

Tabula:

Fontin:

BTW the ship drawing is looking MUCH better. Doesn't agree with your current type, but it looks quite nice, especially for an admitted non-designer! I would open up the space a little bit. The white areas need to breathe a little more. There also needs to be some logical reason why the back end is just cut off. I'd recommend either tapering the black shapes off, or make it come from some kind of aquatic shape. Play off the 3d-illusion. The top-right design is the one I'm talking about. It's the strongest one of the lot.

 

[Brian SD]

A lot more still needs to be done, type-wise, but here's what it would look like, roughly:

 

[Agnacious]

Probably not particularly helpful, but in your initial post the first and third ships make me thing too much of Spy vs Spy for some reason.

 

[unjung]

Big improvement.

 

[designprofessor]

If i had to choose:
Second one- why? seems the most cohesive between image /type
Something off about that drastic perspective.
Lukewarm on the font, but I'm at a loss for suggestion at this point.

Bottom ones not working imho. bit too corporate. type not helping, conflicting direction between type and logo. overall just not saying ship, cruise, etc

These designs you proposing or are these from their initial input?

keep on keepin' on sonik!

 

[sonick]

It was ones I was proposing (initial guidance was just that it required some kind of cruise ship imagery.)

I showed managers the two concepts and both preferred the bottom "corporate" one, and were quite indifferent to the black&white; not even a comment.

Wanted me to make the cruise ship imagery on that a bit more obvious; but I'm going to play with the font on those as well, not happy with it.

 

[LabelKing]

I am no graphic designer, but I have noticed that most stuff nowadays seems very chubby looking. That is, the graphic images look rather chubby and slightly too complicated for such a small area of space.