Dsquared2 Stuff: Ridiculously Overpriced?

[beasty]

Originally Posted by andewhall

Haute Couture is the best advertising campaign ever invented...love it. Losses are made on limited sales to super rich weird old ladies and supermodels....but the runway pictures of the alien garments get on television, into magazines and newspapers and seen by millions....bang....perfume and handbag sales. For every Houte Couture show they get millions worth of passive, snowball media exposure.

No one wears haute couture now. Its like less than 100 wears it and they have to sponsor stars to wear during the Oscars. Yes its more of an advert campaign than money spinner for them.

 

[Babar]

Originally Posted by beasty

Well, if MJ is so great, his labels like MJ, Marc and Stinky Rat would be like the second coming of Giorgio Armani and his brands but they are not.

His LV clothes aint flying off the shelves either.

If LV's success is mainly due to MJ (50% or more), then he would be poached by Gucci or Prada and his own labels would be huge successes.

It's the bags and accessories that are the bread & butter for LV. The RTW lines are there to boost the image of the brand as has been written several times (MJ isn't even involved with the menswear line at all, since ss 07 it's been directed by Paul Helbers who was previously at Margiela. Before that it was done by a team of three designers and their assistants iirc).

 

[SoCal2NYC]

Originally Posted by beasty

No one wears haute couture now. Its like less than 100 wears it and they have to sponsor stars to wear during the Oscars. Yes its more of an advert campaign than money spinner for them.

The last I heard in actualy clients (meaning not Beyonce at the Grammy's in Armani Prive) the number is about 800. Some have speculated that by 2010 between the Russians and the Chinese it might jump up to 1,000.

 

[beasty]

Originally Posted by Babar

It's the bags and accessories that are the bread & butter for LV. The RTW lines are there to boost the image of the brand as has been written several times (MJ isn't even involved with the menswear line at all, since ss 07 it's been directed by Paul Helbers who was previously at Margiela. Before that it was done by a team of three designers and their assistants iirc).

I didnt know MJ didnt design LV clothes but agree with you LV does not rely on RTW lines to boost sales. Maybe image because they still do runway for it.

 

[kensquare]

crapola 4 cretins