Apparel Arts images - Fall 1936 advance edition

[Anthony Jordan]

Gentlemen,

Just a taste of the contents of the copy of Apparel Arts I acquired not so long ago - apologies for the fact that the scans are not quite as good as I have wished - I will be uploading better versions once I have had more practice!

This is volume VI, number IV A, Advance Fall 1936, the focus of which was to assist retailers in compiling and displaying their new season stock with - as you will see - a particular focus on the "back to school" market (there are some interesting features on displays, advertising and shop fitting which I hope to feature in due course.)

[x-posted with other fora]

 

[KObalto]

Thanks for these and post more please!

 

[Anthony Jordan]

My pleasure! It's interesting that the illustrations accompanying the back to school spread are much more impressionistic than the Apparel Arts/Esquire norm - this is I think because the focus of the feature, as should become clearer as I get the chance to post more of it, is as much on the "how" of selling as the "what" - although AA are careful to stress in the copy that the fashions featured in the campaign must be right, or "the entire campaign is wrong."

Incidentally, the hat cut off from the fourth image is the homburg, as mentioned as an "important note for fall" on p.49.

 

[jmacak]

Cool pics.

At first, it looked like the two guys in formal dress were holding hands. Ha.

-j

 

[alliswell]

How interesting to see that the Vass U last dates back all the way to 1936 (see image 9 on p1.)

 

[Cary Grant]

Nice! Where did you track one down? I've been looking to no avail.

 

[texas_jack]

The 3 piece DBs with button down collars are an unusual choice.

 

[dv3]

royal blue tailcoat with white gloves...beautiful

 

[lasbar]

How interesting to see a single breasted with large peak lapels in1936...

It only proves that fashion is an on-going wheel of fortune making very trendy one minute and outdated the next..

Mybe if Style Forum was alive and kicking in 1936 , in a different format of course, we will have the same battle between moderns and classics as we do have now..

 

[Cary Grant]

Originally Posted by texas_jack

The 3 piece DBs with button down collars are an unusual choice.

Despite what some here insist on, it obviously wasn't just Cary Granyt wearing such.

 

[Anthony Jordan]

Originally Posted by Cary Grant

Nice! Where did you track one down? I've been looking to no avail.

I picked mine up on eBay - it had a slightly quirky listing title which meant - I suspect - that most of the more well-heeled collectors missed it, hence why I could afford it! There are usually a few on the various book listing sites, but they are expensive.

 

[Anthony Jordan]

These are a bit better, I think: - please bear with me on the uploading as it takes ages!

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Fall Portfolio of Fashions - Overcoat Trend, 1936

....The new shorter length overcoat extending 1 1/2" below the knee. This S.B. dark blue cheviot model carries set-in sleeves with real cuffs, fly front, peak lapels, slanting pockets and hooked vent. Striped broadcloth shirt with laundered collar and a light ground Spitalfield tie; black quarter brogue shoes; rough finish bowler hat and light chamois gloves. Photos by Pach Bros.


Fall Portfolio of Fashions - Town or Spectator Sports

....Four button D.B. Saxony suit in Glen Urquhart plaid with lapels rolling to lower button, 7" side vents and full cut trousers with 19 1/2" bottoms. Fine gingham checked shirt with slotted collar to match; repp striped tie; brown reversed calf shoes; brown buckskin gloves and brown snap brim hat with tapered crown and medium wide brim.


Fall Portfolio of Fashions - Peak Lapels for Town

....Fine pinhead hard-finished worsted with colored overstripe in the smart two button peak lapel model as made by a noted Savile Row tailor. Fashion details :- soft construction, fullness under arms. Broadcloth shirt worn with white laundered collar and a small geometric design tie, calf town shoes in black or brown, lightweight goatskin gloves and a welt edge black or midnight blue homburg hat.

Fall Portfolio of Fashions - Going Back to School

....S.B. three-button notch lapel Shetland suit in bold Glen plaid with colored overplaid. Fashion details : lapels rolling to top button, high gorge, fullness at blades, slanting flap pockets, ticket pocket and side vents. Solid color oxford shirt with button-down collar; striped knit tie; solid 6x3 ribbed hose; Norwegian model shoes and brown snap brim hat. Direct color by Rosenow.

 

[DutchDaedalus]

Great stuff. Nice. Keep em coming.

 

[Anthony Jordan]

Will do! Here's another, not quite so good, but passable:

Fashion Forecast - the Patterned Overcoat for Town Wear

 

[hatsoff]

Elegant, dreamy, the way all men should dress.