funny to read luisaviaroma on SF. Luisaviaroma made its recent fortune with bloggers, also organizing some events like Firenze4ever. Type it and laugh, so let's say it has a definite target of customers.
It's well known abroad too cause they invite lots of bloggers from other countries to these events, so imagine the traffic their website is lately getting.
It's a marketing strategy, I'm sure they're making good money, but is the unique case of store working in this way. It's a kind of carnival, look at those bloggers, girls and guys