Major Canadian telecom company Bell is changing their logo...Discuss. I like the new lettering, but don't like they got rid of the yellow 'swoosh'
First, it is not a "swoosh" but a stylized rendition of "Mother" as in "Ma Bell".
The fact that Bell is dropping mother from their logo is to help alleviate the Oedipal stress no doubt encountered when writing a check monthly for their exorbitantly-priced service.
I just hate the logotype. It looks like it was given 10-minutes thought and done in Microsoft word. Even worse is the way the type is completely unrelated and disconnected from the mark, and the shape that the two type lines create hold no significance. As an illustration, the globe is interesting. As a logo, it's nothing special and possibly just too complex.
Someone pointed out to me that the old Northwest Airlines logo has not only the little compass arrow pointing northwest, but it also transforms the N into a W with a line through it. Never noticed this until today
The problem is with the design - the slash is a little too broad.
If going for the airline logo, the best was and still is imo - PAN AM