i don't think you understand. i didn't realized they looked like kva until like 3 hours later when i was on sufu. at the time i just knew they looked like something, but couldn't put my finger on it. whatever tho, it was a stupid anecdote.
I'm an older (read traditional not necessarily more advanced in years) type of fashion client and I do not own and, honestly, wouldn't see myself wearing sneakers from brands I don't wear otherwise. In fact there are some brands popular here for their sneakers (YSL, Balenciaga) where I have some of the clothes but never got into the trainers themselves. You'd be right in saying that accessories (sneakers, keychains, gloves etc.) and tees are goods targeted at aspirational shoppers, hell even jeans are sometimes bought by people who would never get the outerwear or really "key" pieces. However there is also a new breed of fashion shopper, coming from a streetwear/sneakerhead/somethinglikethat mindset that is on the lookout for fresh designer sneakers while not necessarily into the collection themselves. They aren't as much aspirational as especially connecting to trainers and a look that will come from high end streetwear brands not designers. They don't give a fuck about Margiela and it's history, they like cool and hyped sneakers. I think a lot of sfers come from that mindset, even though they're not hypebeasts per se.