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In my experience, the number of washings it will handle before losing the wrinkle resistance is understated. I have a Nordstrom non-iron that I have run through my washer on extra hot maybe a dozen times and have sent out to the cleaners maybe half a dozen to a dozen times, and I have made zero progress in converting it into a standard non-non-iron shirt. In fact, I think maybe what I will do now is throw it in EVERY time I do a load of wash and see what happens first: shirt falls apart or non-iron coating is removed