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Is that good?
I was under the impression that it is lighter than most tweeds, while still remaining a true tweed. Of course, I still don't really know what a 'true tweed' is, but whatever.
A couple of thoughts...
It is bunny soft stuff. I can see the attraction and how some would mistake this for being "luxurious", but there comes a point when loose weave settings as a means of seducing buyers attracted to the soft hand should be seen as a weaving fault. Excessive sagging is one of the consequences of this.
Yeah, I'm just saying, I get it.
I have no experience with a Breanish tweed made up, but I have some small cuttings and a larger swatch (I had the ordered lengths sent direct to the tailor). I will be very disappointed if it falls apart as Mr. Despos says, but the appeal is obvious. Soft shetlands are a different animal entirely than the high twist hard wearing hard finished tweeds. My bespoke tweeds have all been of the latter type, but I have a few RTW tweeds that are soft shetlands only now giving up the ghost after 20 years. They are a joy to wear and look and feel friendlier than the harder stuff. I hope to have my favorite one duplicated by Breanish. When I showed them a sample, they thought they might have made the original (that may or may not have been the case, but the one they made was for Oxxford in the last ten years and mine was made for Polo about 20 years ago).
I will be very disappointed if it falls apart as Mr. Despos says, but the appeal is obvious. Soft shetlands are a different animal entirely than the high twist hard wearing hard finished tweeds. They are a joy to wear and look and feel friendlier than the harder stuff.
I have some 19 Oz tweeds which are only marginally harder than Breanish tweed. I have some hand woven 19 Oz tweed which is as soft as Breanish tweed yet more full bodied. You can quite astonished how soft a beautifully woven traditional tweed can be. Yet this can be achieved without compromising on quality.
From what I remember of Chris working on the tweed every time the iron was brought near the fabric the overcheck would change from square to rectangular to diamond shaped. It wouldn't hold it's shape and shredded easily. Even the parts of the coat cut with pinking shears would unravel after a little bit of pressing.
Perhaps this presents an opportunity to get 2x2 breanish made as they do custom runs.