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NEW YORK, NY, Jun 05 (MARKET WIRE) --
High net-worth male consumers rated Ermenegildo Zegna the most prestigious
men's luxury fashion brand in the 2008 Luxury Brand Status Index (LBSI)
survey from the independent New York City-based Luxury Institute
(www.LuxuryInstitute.com). Respondents who would recommend Ermenegildo Zegna
say it is "simply beautiful," they have "the best knits in the world," and
"great suits and dress clothes." Armani and Brioni ranked second and third,
respectively.
"Zegna's strong ratings in 2008 demonstrate that you don't have to be the
most expensive brand to be the most relevant," said Milton Pedraza, CEO of
the Luxury Institute. "Consumer comments as to why they will recommend Zegna
indicate the brand delivers great luxury fundamentals that appeal to wealthy
men of all ages, and has an emotional connection others lack. Some key brands
are at opposite ends of the spectrum. Brioni is very prestigious to men over 55,
but
needs more traction with younger, wealthy men, while Tom Ford may be the
'hippest designer' according to some younger men, but is still earning his
stripes with wealthiest males over 55. It is not only about creativity. It is
mostly about relevance. Men's fashion designers often work in a vacuum and have
a
great deal to learn from the candid ratings and comments of wealthy men in this
impartial survey," said Pedraza.
Following are the 23 luxury men's fashion brands that were rated
(alphabetical
order):
1.Armani
2.Brioni
3.Brooks Brothers
4.Burberry
5.Calvin Klein
6.Canali
7.Dior
8.Dolce & Gabbana
9.Ermenegildo Zegna
10.Faconnable
11.Ferragamo
12.Gucci
13.Hugo Boss
14.John Varvatos
15.Louis Vuitton
16.Marc Jacobs
17.Michael Kors
18.Prada
19.Ralph Lauren
20.Tom Ford
21.Tommy Bahama
22.Versace
23.Yves Saint Laurent
The proprietary Luxury Brand Status Index (LBSI) survey is the only
measureof the prestige of leading brands among wealthy Americans. A national
sample of
803 wealthy male American consumers, with an average income of $348K and
average net worth of $3.6 million, was surveyed online. Survey results are
weighted to match demographic and net-worth profiles of the same audience
according to the latest Survey of Consumer Finances from The Federal Reserve.
About the Luxury Institute
The Luxury Institute is the uniquely independent and impartial ratings,
reviews
and research institution that is the trusted and respected voice of the high
net-worth consumer. The Institute provides a portfolio of proprietary
publications and research that guides and educates high net-worth individuals
and the companies that cater to them on leading edge trends, high net-worth
consumer rankings and ratings of luxury brands, and best practices. The
Luxury Institute also operates the Luxury Board (www.LuxuryBoard.com), the
world's first global, membership-based online community for luxury goods and
services executives, professionals and entrepreneurs. To reach the Luxury
Institute, please call 646-792-2669 or go to www.LuxuryInstitute.com.
LuxuryInstitute.com
Thought some of my fellow forum members would be interested in this topic.
-tony
High net-worth male consumers rated Ermenegildo Zegna the most prestigious
men's luxury fashion brand in the 2008 Luxury Brand Status Index (LBSI)
survey from the independent New York City-based Luxury Institute
(www.LuxuryInstitute.com). Respondents who would recommend Ermenegildo Zegna
say it is "simply beautiful," they have "the best knits in the world," and
"great suits and dress clothes." Armani and Brioni ranked second and third,
respectively.
"Zegna's strong ratings in 2008 demonstrate that you don't have to be the
most expensive brand to be the most relevant," said Milton Pedraza, CEO of
the Luxury Institute. "Consumer comments as to why they will recommend Zegna
indicate the brand delivers great luxury fundamentals that appeal to wealthy
men of all ages, and has an emotional connection others lack. Some key brands
are at opposite ends of the spectrum. Brioni is very prestigious to men over 55,
but
needs more traction with younger, wealthy men, while Tom Ford may be the
'hippest designer' according to some younger men, but is still earning his
stripes with wealthiest males over 55. It is not only about creativity. It is
mostly about relevance. Men's fashion designers often work in a vacuum and have
a
great deal to learn from the candid ratings and comments of wealthy men in this
impartial survey," said Pedraza.
Following are the 23 luxury men's fashion brands that were rated
(alphabetical
order):
1.Armani
2.Brioni
3.Brooks Brothers
4.Burberry
5.Calvin Klein
6.Canali
7.Dior
8.Dolce & Gabbana
9.Ermenegildo Zegna
10.Faconnable
11.Ferragamo
12.Gucci
13.Hugo Boss
14.John Varvatos
15.Louis Vuitton
16.Marc Jacobs
17.Michael Kors
18.Prada
19.Ralph Lauren
20.Tom Ford
21.Tommy Bahama
22.Versace
23.Yves Saint Laurent
The proprietary Luxury Brand Status Index (LBSI) survey is the only
measureof the prestige of leading brands among wealthy Americans. A national
sample of
803 wealthy male American consumers, with an average income of $348K and
average net worth of $3.6 million, was surveyed online. Survey results are
weighted to match demographic and net-worth profiles of the same audience
according to the latest Survey of Consumer Finances from The Federal Reserve.
About the Luxury Institute
The Luxury Institute is the uniquely independent and impartial ratings,
reviews
and research institution that is the trusted and respected voice of the high
net-worth consumer. The Institute provides a portfolio of proprietary
publications and research that guides and educates high net-worth individuals
and the companies that cater to them on leading edge trends, high net-worth
consumer rankings and ratings of luxury brands, and best practices. The
Luxury Institute also operates the Luxury Board (www.LuxuryBoard.com), the
world's first global, membership-based online community for luxury goods and
services executives, professionals and entrepreneurs. To reach the Luxury
Institute, please call 646-792-2669 or go to www.LuxuryInstitute.com.
LuxuryInstitute.com
Thought some of my fellow forum members would be interested in this topic.
-tony