Help identify unknown clothing label

[baronvontinkle]

I saw a label recently when on holiday in Tenerife but dont know what it is called.There was a large poster in the shop window but i first saw it on some mens underwear.It looks to begin with BBB but then is a very long name or a continuos repeat so seeing the actual label name wasn't clear.It must be an expensive name as it was along side such names as DSquared,Prada,D&G,Gucci,etc in the shop.Please can anyone help???

Thanks Baron.