Everlane T-shirts

[wurlwyde]



Is this next batch of ts going to be the same cut as the last? Are you guys working on a more tapered t?

I was also wondering when the taper might be going into effect. I wanna buy a ton of your tees once you get the taper down.

 

[Table]

Don't taper yet! I gotta stock up on medium crews before the taper goes into effect. They are perfect right now. Here's a quick pic.

 

[deveandepot1]

I would like the tees to be an inch longer and have a taper, but that is just me.

 

[deveandepot1]

A few pics of the hardware on the backpacks. I am pretty pleased with it.
It is not perfect. Dozens of loose threads, scratches on the leater, the screws on the hardware are striped,... However, this just adds to the character. This is really a fantastic bag.

 

[reptilepicasso]

Hi I have a question about the invite procedures. Apparently my friend's invite page says that he only needs 15 friends for a free t shirt while mine says 20. Is there a difference between my account and his?

 

[stick]

They're split testing which one is more effective at driving users to refer others.

 

[tobiasfunke]

The only tshirts I see in stock are in size XS. Anyone know when they'll be getting more?

 

[ceoceo]



A few pics of the hardware on the backpacks. I am pretty pleased with it.
It is not perfect. Dozens of loose threads, scratches on the leater, the screws on the hardware are striped,... However, this just adds to the character. This is really a fantastic bag.

I'm sorry, but what the ****?

 

[deveandepot1]



I'm sorry, but what the ****?

?

 

[notwithit]

Quick and lousy fit pic of the v-neck in grey. The chest looks tighter than it is thanks to my super-awkward pose. I'm 6'1" with a 40" chest, and I'm wearing a medium.

Ideally it would have some taper in addition to some added length in the sleeves and body. The depth of the v also doesn't look very significant on me, which probably holds true for most taller people.

 

[KingJulien]

Quote:

I don't know anything about the business behind what you guys are doing. However, if I was you, I would focus more on your accessories than shirts and sweaters.
There are many options for super cheap slim fit tees and sweaters. H&M and Target can offer slim fit cotton tees for less than $10 or half that on the clearance rack. Right now there are a bunch of slim fit sweaters on the J Crew, BR, and Gap clearance racks for less than $20.
You also have the problem of your tees being perfect for half this thread and unwearable for other half. You will have the same problem with sweaters. I for one will never be able to buy a sweater or long sleeve item from you. My arms are too long. I would need a medium tall which you guys couldn't offer.
The reason the backpacks sold out so fast was because nobody was offering anything like it for $50. Nobody is making made in New York ties for $35 or MIU tote bags for $30. I would focus on stuff like this.

Nobody else makes a tee under $50 that has the extra length of the everlane tee, which is why I and others are buying them.

 

[thenanyu]



VERY GOOD!!!
ETA on the belts? Are the socks going to be sized?

Socks are in the very early stages of development, we are still vetting sources. Belts are tentatively going live at the end of the month. It's a pretty unusual design - so there's actually a decent amount of editorial material involved. We just finished photography on them and I will post the finished shots as soon as they are ready.

agreed, something like this: http://www.mrporter.com/product/181463 , keeping it under 100 could be an issue though.

You'd be surprised at what's possible for under $100. For something like that, the main cost to us is the upfront technical design and development. We design everything we make from scratch - we make our own designs, patterns, and specifications. Something like that bag you linked to can be made, but the design of all the complications takes a lot of time and effort.

Honestly, I think you guys should just stick to making quality basics. Keep that menu small and focused, instead of diluting your brand with other things people can find elsewhere. Especially if you're only trying to offer certain items to get them under a particular price. You appear to be on to something with your business model, and aside from some minor fit critiques(seems people want longer and more taper?) there's something here. I'm sure there's a lot of people, even non SFers would be more than happy to pay 2-3 times what places like Uniqlo and H&M are charging for basics like tees and underwear. I mean come on, AA charges more and there stuff isn't entirely anything to write home about.
In terms of bags, anything on the horizon in black? I'd love to snag that weekender you mentioned for Mexico next month, and a regular pack just for running around the city with a light load when I don't want to be a tech ninja in TAD gear lol.

Our plan is to sell mainly t-shirts and other basics with accessories as the thing to keep the collection fresh and interesting. The weekender probably won't make it in time for your trip, we just have initial samples and it's like the 4th thing on our product schedule.

I was also wondering when the taper might be going into effect. I wanna buy a ton of your tees once you get the taper down.

The taper will go into effect alongside the summer shirting colors - so not this restock, but the next one.

The only tshirts I see in stock are in size XS. Anyone know when they'll be getting more?

We are restocking this week - processing all the units is taking longer than we want, so tentatively Friday.

Hi I have a question about the invite procedures. Apparently my friend's invite page says that he only needs 15 friends for a free t shirt while mine says 20. Is there a difference between my account and his?

They're split testing which one is more effective at driving users to refer others.

Yes, stick is correct. In the industry, this is called A/B testing. We have multiple versions of every promotion/site design element and show them to different customers at random - the ones that result in the most sales/invites win and compete in the next round of tests.

A really good example of this is Jimmy Wales staring at you asking you to donate to Wikipedia - they A/B tested that against dozens of other treatments and that's the thing that drove the most donations.

I'm sorry, but what the ****?

We tumble our packs a little bit as the last step of the manufacturing process, and we don't put plastic stickers on the hardware, in order to get a more rugged look. It's not really pre-distressed, but it comes out of the box having already been put through a little abuse.

 

[druffs]

are the french terry sweatshirts still coming out today?

 

[thenanyu]



are the french terry sweatshirts still coming out today?

Sweatshirts and restocks are going live tomorrow. Some of the shipment boxes were mislabeled, so it's taking us longer than we anticipated to count and sort the units.

 

[Froosh]

Any luck in getting those measurements for the sweatshirts?