If they're from WE, the shop that we have here in Europe (which I believe is Swedish), they are not going to be of the same quality that these forum guys are usually talking about (Nudie, PDC, Diesel, etc). For the brand on the whole, I would probably compare WE to a GAP or something. Above H&M, but below BR. If you want to look at price as an indication (which it is not always). WE jeans here would go for about 40-45 euros, while a pair of bog standard Levis would be about 80-100. (Diesel- 100-120 or so) But that's a whole nother story of brands and $h1t. But I am not a huge denim freak, so whadda I know?? K