Press was the first american retailer to sell Brioni, they did so till the 70s.
I was surprised to learn that they used brioni in the 60s, but I am not certain they were the first.
Altman's, a long-gone dept store that built the grand building on the NE corner of 5th and 34th, found them in the 50s, as did, I believe, Battaglia, which survives in its Beverly Hills location.
I think all these few additions to the sample sale are simply returns...Waiting for the next codes of at least 20% off from the new collection
It's pretty funny on Yoox right now. There are 195 items left under "Blazers" in the Sample Sale, of which 65 are Armani Collezioni. Either SF has convinced the world not by the stuff, or they had a bazillion of them to start with.
I was surprised to learn that they used brioni in the 60s, but I am not certain they were the first.
Altman's, a long-gone dept store that built the grand building on the NE corner of 5th and 34th, found them in the 50s, as did, I believe, Battaglia, which survives in its Beverly Hills location.
Hmm, I think I read that Press "introduced" Brioni to America in a Boyer book, or at "Ivy style" perhaps.
Hmm, I think I read that Press "introduced" Brioni to America in a Boyer book, or at "Ivy style" perhaps.
Just re-checked my sources.
Battaglia was an early importer of Italian luxury menswear, but I'm not sure about Brioni specifically.
Roetzel in THE GENTLEMAN says Altman's responded to Brioni's line at the third Pitti Uomo in Florence in '52 and further says that by the mid-50s, "Brioni clothes could be bought at 22 stores on the American continent."
Wikipedia says that "in 1954, Brioni held a fashion show in New York City, followed by shows in eight other American cities. That year, Brioni opened new shops on both sides of the Atlantic."
Their promo work got a lot of press, such as this spread in LIFE in 1955:
The text says that the line was picked up by 22 of the 25 stores of the Associated Merchandising Corp, which included Filene's in Boston and Bullock's in California. AMC was what it sounds like: a buying organization for independent department stores.
Now, at the time of Roetzel's writing, Altman's was 10 years dead. I suspect Roetzel was talking to people at Brioni. Press is a going concern. If Boyer got his info from Press, I would trust Roetzel here.
For more fun Brioni pix, such as an in-pool fashion show, check this. Edited by mack11211 - 11/4/11 at 11:27pm