Originally Posted by grundletaint
the girls i know that throw down mucho dinero don't care about niche and hard to get shit. they wanna wear the trendy stuff (like R&R, etc.) that they can show off in. they shop at sak's and neiman's and diesel so they can be seen doing it.
the girls i know that don't throw down mucho dinero probably shop wherever they get shit the cheapest, which is probably cheaper than a boutique shop can do.
the only smaller boutiques that do well here are in the trendiest parts of the city and are few and far between.
girls are weird about this shit. unless you can create some sort of craze for certain items or looks, you may need to just focus more on men's stuff.
I agree, most girls buy based on trends and what look/brand is hot at the moment. Most girls don't care for craftmanship or quality but assume it based on brand and are wiling to pay obscene amounts of money for shit products. For example Australian women's label Sass & Bide, the denim is absolutely shit as is the construction and yet the prices are phenomenally high for what they are...I wouldn't pay $30 for them...and yet girls lap it up because Kate Moss wore them years ago. It's superficial but that's how things work.
Because of that brand recognition assumption I mentioned earlier, women are less likely to buy niche brands because the brands' 'social worth' is not yet proven. Just like it's no fun talking to people about your favourite bands if they've never heard of them, it's no fun talking about your favourite clothing brand(s) if none of your friends know of them.
It's a shame that most of your niche labels don't get the attention/sales it deserves and your well-known labels are also sold everywhere else...