Gant Rugger Revealed

[seany]

http://www.gant.com/gantrugger/#/collection/3/

Very cool new collection.

No prices yet, but they have a lot of things I would def take a hard look at. Selvage oxfords, Baracuta-esq jackets, Leather Racer Jackets, Madras shirts, etc etc.

 

[grouper]

odd they didn't list the gant codpiece on model #8

 

[thenanyu]

I wasn't going to get the harrington jacket, but man, that thing is gonna be mine. The varsity too.

 

[sq4you]

gant is underrated. i have a bunch of their stuff.

all pretty sick if you ask me. they have great colors

 

[seany]

I think everything is on point, cept the 80's dad jeans. But thats the look they are going for (like APC) and they are doing it right. Great stuff, great fits, great all around. Very modern prep ! http://www.acontinuouslean.com/2009/...t-rugger-ss10/ Selvadge oxford close ups, among other things.

Edit: thats photos huge, sorry guys.

 

[Listi]

Need, red varsity.

I like the dot scarf too.

The whole look book is cool overall, I like it.

 

[robbie]

I like that varsity a lot.

 

[poly800rock]

when did GANT become a luxury brand? I remember buying this **** at tj maxx as a kid.

 

[bakatora]

Originally Posted by poly800rock

when did GANT become a luxury brand? I remember buying this **** at tj maxx as a kid.

I was thinking the exact same thing.

 

[Doctor]

According to Mike, Epaulet is stocking Gant. Coming the end of this week.

 

[ctrlaltelite]

Originally Posted by poly800rock

when did GANT become a luxury brand? I remember buying this **** at tj maxx as a kid.
it's got a pretty rich history as an american shirting brand, when the swedes bought it they tapped into that and began to rebrand the company a few years ago. since then it's been bought by lacoste and slowly getting more on-point in its offerings imo. i have a few gant things that get a lot of wear. one of my friends modeled for the f/w '10 campaign and the stuff i've seen looks great. gonna see the michael bastian stuff next week so i'm kind of excited to see how that collection turned out.

 

[Epaulet]

Originally Posted by Doctor

According to Mike, Epaulet is stocking Gant. Coming the end of this week.

Yup, we're planned to get about 10 styles this Friday. We started with Gant Rugger last Fall, and it was really well received. The shirting has a nice slim fit and a shorter hem, so it's perfect if you like to wear it untucked. For jackets, we've already bought the Bonded Cotton parka and reversible harrington, but I might check into that Varsity jacket too. I didn't see it in the showroom when I did my appointment, but it looks great on the site.

Originally Posted by ctrlaltelite

it's got a pretty rich history as an american shirting brand, when the swedes bought it they tapped into that and began to rebrand the company a few years ago. since then it's been bought by lacoste and slowly getting more on-point in its offerings imo. i have a few gant things that get a lot of wear.

one of my friends modeled for the f/w '10 campaign and the stuff i've seen looks great. gonna see the michael bastian stuff next week so i'm kind of excited to see how that collection turned out.

The vast majority of Gant's business is in Europe - where it's a bit like a Ralph Lauren that's all preppy and maritime. When I lived in Vienna, I would see it stocked at nearly every department store. Rugger was just launched last year as a younger, slimmer line that speaks back to Gant's roots. I dig this collection a lot. The construction, fit, and materials are all well executed, and the pricing is really fair. I'm excited for us to get started with them online.

 

[Racing Green]

More pics here from the UK site. Definitely getting the Harrington.

http://www.gantuk.com/shop/mens/rugger_range

 

[airportlobby]

Rugger is Rugby redux?

 

[TheDroog]

If you're in NYC, check out their 3-story shop on Fifth Avenue. It's the first time I've ever seen the entire Gant collection instead of 3-4 random shirts on a small rack. Very impressive-looking stuff, though a tad unoriginal.