Originally Posted by Bounder
What I find really funny about this is that the holy grail of SW&D is "worked hard and put away wet." "Fashion" jeans very often try to counterfeit authenticity, for want of a better way to put it.
So a lot of people $300 buy jeans that have artificial wear marks and fake holes . . . well the holes are real, I suppose, but you know what I mean . . . but completely disdain the idea of buying real jeans that someone might actually work in. True, there are issues of cut and fit but a lot of makers, even Wrangler, make a variety of cuts.
Anyway, I think it is hilarious when people spend $300 to buy wimpy jeans that already have holes and fade marks. If I could figure out how to market them, I've got a big enough stack of trashed denim to finance a world cruise.
Big +1 to Whodini
I mean, I sort of agree what some of you guys are saying with the marketing, brand image, etc. driving prices way up and having enough people buy in to it to support the brand, but that doesn't have anything to do with the SW&D. Most of these brands (7FAM, True Religions, etc.) are pretty much universally dismissed as overpriced, over-styled garbage. And as far as pre-distressing goes, if you actually read the last 100, hell 1000, pages of the WAYWT thread you wouldn't find a single fit with all these fake holes/fades that you are talking about where the guy wasn't dragged over the coals. These 7FAM, True Religion, distressed to hell fits just don't exist over there, so I don't really get those references. The real world's a different story though, and living here in China now, I see more ridiculous distressing than I can take sometimes.
As far as the expensive prices people pay, it's mostly for smaller, boutique brands with small production runs, intricate weaving/dying techniques, and better cuts. I understand if that stuff isn't really necessary or appreciated over here, but that doesn't mean the quality difference doesn't exist, at least with these boutique brands. Does that make it worth it for you? For you guys who dress MC everyday, probably not, but for SW&D guys who wear casual clothes on a daily basis, paying for a fully canvassed jacked isn't worth it either, despite the increase in quality. Just different strokes.
Anyways, these over-styled, over-distressed denim brands suck. You guys agree, SW&D guys agree, but the average guy on the street will still fall for the hype.