I wanted to resurrect this discussion.
Just so you all know, the Brioni ties from the middle east are fake. We have purchased a few to have them inspected and they are fake. The things to notice:
1. The Brioni logo is not accurate. Look at it closely - it is slightly too much like bubble lettering. This is especially evident in the very cheap packaging they send it with (the plastic sleeve and the bright red cardboard outer sleeves).
2. The Brioni chain is placed here and there. Some of them have the chain attached right underneath the self-silk tie holder, others have them attached ON it (which makes no sense). Brioni would never allow that kind of poor quality control.
3. Lastly, from what we've seen, Brioni doesn't use that kind of generic ribbed silk lining.
And needless to say the shirts they sell don't appear to be real either. Though we did not purchase any from the middle eastern sellers, we can plainly see the logo on the back and have never seen authentic Brioni shirts to have any such type of labeling that is sewn/embroidered directly on the shirt.
All this being said, the ties are actually quite nice. But are they real? Absolutely not and it is, of course, annoying to merchants who deal only in authentic clothing.