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The Official RRL Thread - Page 272

post #4066 of 20947

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Edited by stu00a - 6/3/12 at 10:44pm
post #4067 of 20947
Quote:
Originally Posted by somatoform View Post
I don't know, but why wouldn't they be making a profit? There are alot of people buying at full retail. The jackrabbit shirt and officer's chinos right here on SF through Blake are two cases in point. They've sold like hotcakes. Two items do not cover a brand, but still, that jackrabbit at $250 is made in China - there's some big profit in there that covers losses elswhere. They're jeans are definitely worth full retail, and notwithstanding the influx of jeans into factories, I bet they are selling quite a bit through stores before they get to the factories (we are not the privileged customers RRL looks for). And even stuff making their way into factories but made in China might still be making some profit.

The only thing I can see that would set RRL back would be cost of retail locations - those are some expensive locations I imagine.
And they are expanding and adding more stores. A couple of major RRL only stores to open soon. One of the reasons there's been so much old merchandise shipped to outlets. The Ralph Lauren stores have been shuffling RRL out to the standalones to cover the demand. They're doing just fine.
post #4068 of 20947
Quote:
Originally Posted by bdeuce22 View Post
i'm sorry, but no company, doesn't matter if you make paper clips or Bentleys, would continue making a product if it doesn't produce profit. It might not have the last couple years, but overall, i'd say they are doing just fine with he brand.

That's what I'm talking about man; a business is a business, Bentleys or paper clips, it doesn't matter what you're selling. If you're in the red, investors, or who ever pumps money into the company, would split faster than a guy who just found out he was the father on an episode of Maury.

RRL doesn't make money my ass...that's complete bull!
post #4069 of 20947
Quote:
Originally Posted by stu00a View Post
i heard Ralph owns RRL 100%, not the company. himself
very well may be right. just looked at the RL annual report. no mention of RRL anywhere.
post #4070 of 20947
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Edited by stu00a - 6/3/12 at 10:44pm
post #4071 of 20947
I think that further Squashes the myth it doesn't make money. Any person I know wouldn't sink money into a brand/company without te prospect of making dough.

Wonder what rrshop thinks
post #4072 of 20947
Quote:
Originally Posted by stu00a View Post
if you check fiscal 2010 annual report, somewhere on the last, it says RRL or Double RL is Ralph Lauren's privately owned brand.

From the SEC filing
Mr. Ralph Lauren has the royalty-free right to use as trademarks "Ralph Lauren," "Double RL" and "RRL" in perpetuity in connection with, among other things, beef and living animals. The trademarks "Double RL" and "RRL" are currently used by the Double RL Company, an entity wholly owned by Mr. Lauren. In addition, Mr. Lauren has the right to engage in personal projects involving film or theatrical productions (not including or relating to our business) through RRL Productions, Inc., a company wholly owned by Mr. Lauren. Any activity by these companies has no impact on us.
post #4073 of 20947

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Edited by stu00a - 6/3/12 at 10:44pm
post #4074 of 20947
i could almost guarantee you it would cost more than $30 to produce a pair of their denim, especially at the yardage they are cutting (not much)
post #4075 of 20947
This is the Outlaw silk/cotton western sweater that I recently picked up. I actually kind of like it.

Keep or sell?

post #4076 of 20947
keep!
post #4077 of 20947
Quote:
Originally Posted by somatoform View Post

The only thing I can see that would set RRL back would be cost of retail locations - those are some expensive locations I imagine.

Retail locations are probably the single most expensive investment for any clothing brand. I remember reading that here in NY all flagship stores(along 5th Ave.) do not make enough to cover the rental costs , except for A&F.

The thing that costs RRL the most money though, are the design teams.
post #4078 of 20947
Quote:
Originally Posted by Opermann View Post
This is the Outlaw silk/cotton western sweater that I recently picked up. I actually kind of like it.

Keep or sell?


nice pickup! how much did u get it for? i remember that piece retailing at $600.
post #4079 of 20947
I can't say since it's still technically for sale... but not for long. My will is weakening I will say that with 50% plus an extra 25% off the outlet price it was a great deal. I never saw it show up on Ebay or in-store and it's a really unique piece, so I figured why not. You're right it does have a $595 retail tag
post #4080 of 20947
I don't interpret this to mean that the RRL clothing division is owned by Ralph personally. It means he has the rights to use the trademarks for his own projects under the entity name Double RL company without it conflicting with the companies trademarks. I believe Double RL is also the company that owns his ranch, named Double RL, of course.


For any RL fans I suggest you read the book Genuine Authentic http://www.amazon.com/Genuine-Authen.../0060199040and you will have much better insight into what makes money and what looses money for Polo Ralph Lauren. A lot of things are done for image and loose money, especially the Madison Avenue store. But he makes a lot of $$$ at outlets , where Polo typically pays no rent as an anchor tenant and with things like polos and khakis where they have excellent margins.



Quote:
Originally Posted by zippyh View Post
From the SEC filing
Mr. Ralph Lauren has the royalty-free right to use as trademarks "Ralph Lauren," "Double RL" and "RRL" in perpetuity in connection with, among other things, beef and living animals. The trademarks "Double RL" and "RRL" are currently used by the Double RL Company, an entity wholly owned by Mr. Lauren. In addition, Mr. Lauren has the right to engage in personal projects involving film or theatrical productions (not including or relating to our business) through RRL Productions, Inc., a company wholly owned by Mr. Lauren. Any activity by these companies has no impact on us.
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