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The Official RRL Thread - Page 272

post #4066 of 21791
Quote:
Originally Posted by stu00a View Post
i heard Ralph owns RRL 100%, not the company. himself
very well may be right. just looked at the RL annual report. no mention of RRL anywhere.
post #4067 of 21791
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Edited by stu00a - 6/3/12 at 10:44pm
post #4068 of 21791
I think that further Squashes the myth it doesn't make money. Any person I know wouldn't sink money into a brand/company without te prospect of making dough.

Wonder what rrshop thinks
post #4069 of 21791
Quote:
Originally Posted by stu00a View Post
if you check fiscal 2010 annual report, somewhere on the last, it says RRL or Double RL is Ralph Lauren's privately owned brand.

From the SEC filing
Mr. Ralph Lauren has the royalty-free right to use as trademarks "Ralph Lauren," "Double RL" and "RRL" in perpetuity in connection with, among other things, beef and living animals. The trademarks "Double RL" and "RRL" are currently used by the Double RL Company, an entity wholly owned by Mr. Lauren. In addition, Mr. Lauren has the right to engage in personal projects involving film or theatrical productions (not including or relating to our business) through RRL Productions, Inc., a company wholly owned by Mr. Lauren. Any activity by these companies has no impact on us.
post #4070 of 21791

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Edited by stu00a - 6/3/12 at 10:44pm
post #4071 of 21791
i could almost guarantee you it would cost more than $30 to produce a pair of their denim, especially at the yardage they are cutting (not much)
post #4072 of 21791
This is the Outlaw silk/cotton western sweater that I recently picked up. I actually kind of like it.

Keep or sell?

post #4073 of 21791
keep!
post #4074 of 21791
Quote:
Originally Posted by somatoform View Post

The only thing I can see that would set RRL back would be cost of retail locations - those are some expensive locations I imagine.

Retail locations are probably the single most expensive investment for any clothing brand. I remember reading that here in NY all flagship stores(along 5th Ave.) do not make enough to cover the rental costs , except for A&F.

The thing that costs RRL the most money though, are the design teams.
post #4075 of 21791
Quote:
Originally Posted by Opermann View Post
This is the Outlaw silk/cotton western sweater that I recently picked up. I actually kind of like it.

Keep or sell?


nice pickup! how much did u get it for? i remember that piece retailing at $600.
post #4076 of 21791
I can't say since it's still technically for sale... but not for long. My will is weakening I will say that with 50% plus an extra 25% off the outlet price it was a great deal. I never saw it show up on Ebay or in-store and it's a really unique piece, so I figured why not. You're right it does have a $595 retail tag
post #4077 of 21791
I don't interpret this to mean that the RRL clothing division is owned by Ralph personally. It means he has the rights to use the trademarks for his own projects under the entity name Double RL company without it conflicting with the companies trademarks. I believe Double RL is also the company that owns his ranch, named Double RL, of course.


For any RL fans I suggest you read the book Genuine Authentic http://www.amazon.com/Genuine-Authen.../0060199040and you will have much better insight into what makes money and what looses money for Polo Ralph Lauren. A lot of things are done for image and loose money, especially the Madison Avenue store. But he makes a lot of $$$ at outlets , where Polo typically pays no rent as an anchor tenant and with things like polos and khakis where they have excellent margins.



Quote:
Originally Posted by zippyh View Post
From the SEC filing
Mr. Ralph Lauren has the royalty-free right to use as trademarks "Ralph Lauren," "Double RL" and "RRL" in perpetuity in connection with, among other things, beef and living animals. The trademarks "Double RL" and "RRL" are currently used by the Double RL Company, an entity wholly owned by Mr. Lauren. In addition, Mr. Lauren has the right to engage in personal projects involving film or theatrical productions (not including or relating to our business) through RRL Productions, Inc., a company wholly owned by Mr. Lauren. Any activity by these companies has no impact on us.
post #4078 of 21791
Quote:
Originally Posted by the_pole View Post

The thing that costs RRL the most money though, are the design teams.

I've been curious who is responsible for designing RRL's items. Can you tell us more about them?
post #4079 of 21791
Thread Starter 
I'd assume he means the actual development and not just the salaries of the designers. RRL is notorious for meticulously (over)designing an item to the point where it looks like it belongs in a museum but then keeping its production extremely limited. It has little to do with limited fabrics or even promoting the item as out of a series. And considering added costs associated with not meeting most factories' minimums, it basically adds up to a pet project than a money maker. I've also heard that the designers get pretty bored sometimes. There are only so many ways to wash, only so many pieces to reinvent.
post #4080 of 21791
Quote:
Originally Posted by whodini View Post
I've also heard that the designers get pretty bored sometimes. There are only so many ways to wash, only so many pieces to reinvent.

I have noticed that the patchwork is getting more patches at RRL.

I wonder how much authentic workwear ever even had that many patches. After all it wasn't considered cool to have patches until the late 60's. Prior to that it was a sign of poverty. Look at Depression era or post war era pics and you don't see a lot of patched clothing.
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