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I wear True Religion, Seven and Rock & Republic.
The quality is not good on the denim material. Non of those brands use selvedge material, to my knowledge. For $200, you'd be better off with some entry level selvedge brand like Levi's Vintage 501 reproductions.
Who says I have to like selvedge? I personally don't. For this reason, the premium brand jeans have better quality denim than the regular ones.
Peeve of mine as well. But credit where credit is due, SW&Ders, as susceptible as they can be to marketing, at least insist on breaking stuff in themselves. As for the wider public, how else are they going to get that cool, authentic look without having to get up off the couch? Because cowboys wore 44x32, right? And a note about VF: I was debating mentioning them, but they're really more of an umbrella corp. As I understand it, the individual brands still maintain at least some autonomy. Suppose I could ask my neighbor, who's about to retire after a few decades working for them...What I find really funny about this is that the holy grail of SW&D is "worked hard and put away wet." "Fashion" jeans very often try to counterfeit authenticity, for want of a better way to put it. So a lot of people $300 buy jeans that have artificial wear marks and fake holes . . . well the holes are real, I suppose, but you know what I mean . . . but completely disdain the idea of buying real jeans that someone might actually work in. True, there are issues of cut and fit but a lot of makers, even Wrangler, make a variety of cuts. Anyway, I think it is hilarious when people spend $300 to buy wimpy jeans that already have holes and fade marks. If I could figure out how to market them, I've got a big enough stack of trashed denim to finance a world cruise.
SW&D is much more markup friendly. They buy much more into the marketing crap spewn to justify the high markups on stuff. Those top end jeans discussed by SW&D might cost $15 to make and $300 to buy, and that's in the US. Jeans made in china nearly all cost a couple of bucks to make and a couple of bucks to ship. The brand's cost by the time those hit the us is less than $5. Then they'll turn right around and charge you $70 for 'em. Or $20, depending on where that brand is positioning itself. Or $12 if you're walmart.
The hilarious thing is that Lee, Wrangler and 7FMK are all made by the same company in Greensboro, NC.
I can assure you that the reason that 7 is expensive is *not* the fabric. I saw their denim at a fabric outlet for about $10 a yard.
I wear True Religion, Seven and Rock & Republic.
What I find really funny about this is that the holy grail of SW&D is "worked hard and put away wet." "Fashion" jeans very often try to counterfeit authenticity, for want of a better way to put it.
r smaller, boutique brands with small production runs, intricate weaving/dying techniques, and better cuts.
As for the wider public, how else are they going to get that cool, authentic look without having to get up off the couch? Because cowboys wore 44x32, right?