The new face of Louis Vuitton...an asian dude???????

wetnose · Jan 22, 2011

Godfrey Gao of Vancouver, Canada....

niidawg3 · Jan 22, 2011

- why not?
- yay for equality .... or at least perceived equality

academe · Jan 22, 2011

Given how large their Asian market is compared to the US & Europe, this is really not surprising. Probably a smart business move...

mack11211 · Jan 22, 2011

It's business.

From the article:

Fashion publicist Tara Parker Tait said Gao is a smart choice as luxury names become increasingly geared toward the Asian consumer.

A study by Bain & Company, a research firm, found late last year that sales of luxury goods in the Asia-Pacific region, excluding Japan, are increasing at higher rates than in the U.S. or Europe.

Claudia D'Arpizio, a partner at the firm, said there will be continued strong growth in China for luxury brands.

"The luxury shopper of this decade is more likely to be Chinese, more likely to be male and more likely to be young," she said in a statement.

HRoi · Jan 22, 2011

Makes sense. Most people I see in LV boutiques throughout the world are Asians anyway...

Nicola · Jan 22, 2011

But are they going to LV to look Asian?

Harold falcon · Jan 22, 2011

I've never had a desire to purchase anything from LV. This won't change that.

intent · Jan 22, 2011

They're suggesting he might be next Asian supermodel. Are you kidding me? He's holding bags!

uhurit · Jan 22, 2011

I'd like to purchase something from LV, but it seems I am not a part of their target market

clintonf · Jan 22, 2011

Originally Posted by niidawg3

- why not?
- yay for equality .... or at least perceived equality

Word!

DandySF · Jan 22, 2011

Wise choice: he seems representative of the shoppers I see in the San Francisco LV store.

GradSchooler · Jan 22, 2011

+1 for being from my hometown

dragon8 · Jan 22, 2011

Originally Posted by niidawg3

- why not?
- yay for equality .... or at least perceived equality

Originally Posted by clintonf

Word!

Agree.

Srynerson · Jan 22, 2011

Originally Posted by wetnose

Godfrey Gao of Vancouver, Canada....

The only surprising thing to me about this announcement is that LV has apparently not used an Asian man in its previous advertising campaigns.

AlanC · Jan 22, 2011

His "manly forearm" seems less manly when its clutching a purse.

The new face of Louis Vuitton...an asian dude???????

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